Rising fuel prices are forcing change—and Dumaguete is moving first. With the launch of Xpress Super App tricycle-on-demand, drivers shift from guessing to guaranteed rides, cutting fuel waste while increasing income. Tourists heading to Siquijor now pay seamlessly via e-wallet or card, unlocking new demand for local TODA operators. Every trip is insured, transparent, and trackable—turning trust into a system, not a promise. Backed by Cebuana Lhuillier, this is more than a launch—it’s a strategic return to the Visayas. Dumaguete isn’t catching up. It’s setting the pace.
DUMAGUETE CITY — As fuel prices continue to pressure local transport operators, Dumaguete is taking an early step toward digital mobility with the launch of tricycle-on-demand services through the Xpress Super App.
The rollout introduces app-based booking for one of the city’s most widely used forms of transport—replacing the long-standing model of roadside waiting and uncertain passenger flow with direct, demand-driven ride allocation.
From Idle Time to Predictable Earnings
For tricycle drivers, the shift is immediate and measurable.
Instead of circulating the city in search of passengers, drivers using the platform:
Receive real-time ride requests
Move toward guaranteed pickup points
Reduce unnecessary mileage and fuel consumption
You can see the economic shift clearly—once routes become intentional, operating costs naturally decline while trip frequency improves. In an environment of rising fuel prices, this is not incremental—it is structural.
Opening Access to a Broader Market
Dumaguete’s position as a gateway to Siquijor continues to drive a steady flow of foreign and domestic travelers through its ports. With the introduction of digital payments, local TODA drivers are now equipped to serve a wider customer base.
Through Xpress:
Passengers can pay via e-wallets and credit cards
Drivers avoid the friction of cash handling and currency conversion
Transactions become faster, more reliable, and scalable
This is where the shift compounds—once payment barriers are removed, demand expands.
Safety, Transparency and Trust by Design
Each ride booked through the platform integrates core safety features:
Verified driver profiles
Pre-determined, visible fare structures
Trip-sharing functionality for passengers
Insurance coverage for both rider and driver
In a city balancing growth with its reputation for safety and hospitality, these features move trust from assumption to system.
A Strategic Return to the Visayas
The Dumaguete Pilot launch carries broader significance. Backed by Cebuana Lhuillier, the expansion reflects a deliberate move to reinvest in the Visayas—where the company’s roots were established.
This positions the rollout not simply as a product deployment, but as part of a wider effort to connect mobility, financial access, and regional development.
Public-Private Alignment for a Future-Ready City
The initiative has been made possible through coordination with the Dumaguete City government and local tourism stakeholders, aligning with a shared objective: preparing the city for increasing visitor volume while improving everyday transport for residents.
It also represents an early phase in the broader digitization of transport across emerging cities—where infrastructure, policy, and technology begin to converge.
Scaling Beyond Dumaguete
Xpress Super App is currently available across multiple Philippine markets, including Metro Manila, Boracay, Pampanga, and Bataan, with further expansion planned.
Dumaguete now joins this network—positioning itself not only as a destination, but as a city adapting to the next phase of mobility.
Maayong adlaw, Dumaguete.