GUESS, the iconic international fashion brand founded in Los Angeles, is bringing an exhilarating experience to the streets of Sydney with its very first experiential double-decker bus campaign in Australia. Taking GUESS fashion onto Sydney streets, this must-see event will surely captivate Sydney fashion enthusiasts and passersby alike, offering an immersive, high-impact fashion experience like no other.<\/p>\n
A GUESS branded double-decker bus featuring larger than life images of Georgina Rodriguez, Argentinian model and reality television personality dressed in a series of stunning GUESS ensembles. The campaign, shot by renowned photographer Nima Benati, perfectly captures the combination of Georgina’s dynamic\u00a0personality and the\u00a0vision\u00a0of winter luxury, timeless femininity, and\u00a0sophistication.<\/p>\n
The GUESS double-decker bus will roll into Sydney\u2019s vibrant city streets, transforming a standard retail hub into a moving work of art and retail experience. This exciting activation will be the ultimate destination for all shoppers to discover GUESS’s Winter collection in a dynamic, immersive environment throughout Sydney.<\/p>\n
The bus will be transporting a hand-curated selection of this season\u2019s\u00a0essentials\u00a0alongside the Georgina Rodriguez edit, including ready-to-wear\u00a0clothing, accessories,\u00a0footwear, fragrances and more. Customers will have the chance\u00a0to\u00a0preview\u00a0the collection before some of the pieces make\u00a0their\u00a0way in-store and online.<\/p>\n
The lower deck of the bus will be designed with sleek, modern styling, showcasing on-trend handbags, shoes, jewellery, home products and GUESS iconic fragrances. The upper deck will house a selection of stunning ready-to-wear and iconic pieces with\u00a0Instagram-opportune\u00a0try-on, the perfect backdrop for\u00a0photo\u00a0opportunity.<\/p>\n
What to Expect:<\/p>\n
Exclusive Collections: Discover GUESS\u2019s latest fashion-forward limited-edition pieces.Interactive Collection Preview:See, touch and try-on the collection in an exciting and intimate way.Exciting Giveaways: Complimentary GUESS merchandise and exclusive offers.Rich Photo Opportunities: Step into vibrant and creative installations, perfect for your social media.<\/p>\n
BRINGING GUESS TO YOU will be a retail highlight in Sydney offering people a fresh, fun, and interactive customer experience to view and try pieces from the collection. Whether you’re a fashion aficionado or simply looking for a new way to shop, this event promises to deliver an unforgettable experience.<\/p>\n
Activation Details:<\/p>\n
Locations and dates:29thApril – Parramatta Centenary Square -11am \u2013 4.00pm1stMay \u2013 Bondi Beach- 11am \u2013 3.00pm3rdMay \u2013 Overseas Passenger Terminal- 11am \u2013 4.00pm<\/p>\n
This experiential retail event marks a milestone in GUESS\u2019s commitment to creating immersive, memorable experiences for consumers and fans, and is the first of its kind in Australia.<\/p>\n
Join us for this iconic moment in fashion and get ready to experience GUESS in an entirely new way.<\/p>\n","protected":false},"excerpt":{"rendered":"
GUESS, the iconic international fashion brand founded in Los Angeles, is bringing an exhilarating experience to the streets of Sydney with its very first experiential double-decker bus campaign in Australia. Taking GUESS fashion onto Sydney streets, this must-see event will surely captivate Sydney fashion enthusiasts and passersby alike, offering an immersive, high-impact fashion experience like […]<\/p>\n","protected":false},"author":1,"featured_media":17032,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-17030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-australia"],"_links":{"self":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/17030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17030"}],"version-history":[{"count":1,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/17030\/revisions"}],"predecessor-version":[{"id":17031,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/17030\/revisions\/17031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/media\/17032"}],"wp:attachment":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}