Cebuana Lhuillier
\nreinforced its leadership in content marketing excellence by earning five
\nawards at the Content Marketing Awards Asia-Pacific 2026, hosted by MARKETECH
\nAPAC, making it the most awarded Philippine company at this year’s competition.
\nThe recognition underscores the company’s success in delivering impactful
\ncampaigns that strengthen brand engagement, advance financial inclusion, and
\ndrive measurable business results. <\/p>\n
“At Cebuana
\nLhuillier, every campaign begins with a clear purpose\u2014to create meaningful
\nvalue for the Filipinos we serve,” said Jean Henri Lhuillier, President
\nand CEO of Cebuana Lhuillier. “Whether we are advancing financial
\nliteracy, empowering entrepreneurs, promoting financial protection, or
\nstrengthening customer relationships, we believe communications should inspire
\naction. These recognitions affirm that authentic storytelling creates lasting
\nimpact, and we are proud to represent the Philippines among the region’s
\nbest.”<\/p>\n
Leading Cebuana
\nLhuillier’s victories was the Silver Award for Best Purpose-Driven Content
\nCampaign for Money Guro: A Purpose-Driven Content Ecosystem for Financial
\nInclusion, recognizing the company’s commitment to making financial education
\nmore engaging, accessible, and relevant for Filipinos. The initiative continues
\nto transform financial literacy into an ongoing conversation, equipping
\nindividuals and families with the knowledge to make informed financial
\ndecisions.<\/p>\n
The company also
\nearned a Silver Award for Best B2B Content Campaign for Kanegosyo Center:
\nTransforming Education into Entrepreneurial Success, in recognition of its
\nefforts to equip micro, small, and medium enterprises with practical business
\nknowledge, mentorship, and growth opportunities. Together, the two
\nsilver-winning campaigns reflect Cebuana Lhuillier’s long-standing mission of
\nexpanding economic opportunities while promoting financial inclusion across the
\ncountry.<\/p>\n
Completing the
\ncompany’s five-award haul were three Bronze recognitions that highlighted the
\nbreadth of its integrated communications strategy. Buwis Buhay: Turning
\nEveryday Risk into Daily Protection won under Best B2C Content Campaign for
\nmaking insurance education more relatable and accessible to everyday Filipinos.
\nCebuanamazing received a Bronze Award for Best Brand Awareness Campaign,
\ncelebrating Filipino resilience while strengthening the Cebuana Lhuillier
\nbrand. Meanwhile, Pasasalamat: A Celebration of Gratitude and Financial
\nInclusion earned recognition in the Best Customer Retention Content Campaign
\ncategory, reinforcing the company’s commitment to building lasting customer
\nrelationships through meaningful engagement and shared milestones.<\/p>\n
For Emirosco Michael
\nSena, First Vice President and Chief Marketing and Communications Officer of
\nCebuana Lhuillier, the awards affirm the company’s belief that the strongest
\ncampaigns are those that create real value for the people they serve. “Our
\napproach has always been to build campaigns that go beyond visibility and
\ngenuinely make a difference in people’s lives. Every recognition reflects the
\ndedication of our teams to telling authentic Filipino stories, solving real
\ncustomer needs, and communicating with purpose. We’re honored that our work
\ncontinues to resonate not only with our customers but also with industry
\nleaders across the Asia-Pacific region.”<\/p>\n
The five-award
\nperformance reinforces Cebuana Lhuillier’s leadership in purpose-driven content
\nmarketing excellence, demonstrating how strategic communications can drive
\nbusiness growth while advancing financial inclusion. As the company continues
\nto innovate across its products, services, and customer experiences, it remains
\ncommitted to creating campaigns that educate, empower, and inspire millions of
\nFilipinos\u2014proving that when marketing is rooted in purpose, it creates impact
\nthat extends far beyond the message itself.<\/p>\n","protected":false},"excerpt":{"rendered":"
Cebuana Lhuillier reinforced its leadership in content marketing excellence by earning five awards at the Content Marketing Awards Asia-Pacific 2026, hosted by MARKETECH APAC, making it the most awarded Philippine company at this year’s competition. The recognition underscores the company’s success in delivering impactful campaigns that strengthen brand engagement, advance financial inclusion, and drive measurable […]<\/p>\n","protected":false},"author":1,"featured_media":48555,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-48554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-philippines"],"_links":{"self":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/48554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=48554"}],"version-history":[{"count":0,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/48554\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/media\/48555"}],"wp:attachment":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=48554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=48554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=48554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}