Theo chia s\u1ebb c\u1ee7a ch\u1ecb Phoebe Tr\u1ea7n \u2013 Founder R\u01b0\u1ee3u L\u00e0ng, trong b\u1ed1i c\u1ea3nh ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng t\u00ecm ki\u1ebfm nh\u1eefng s\u1ea3n ph\u1ea9m mang t\u00ednh b\u1ea3n s\u1eafc v\u00e0 tr\u1ea3i nghi\u1ec7m, gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng k\u1ec3 \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n v\u1ec1 v\u0103n h\u00f3a v\u00e0 ngu\u1ed3n g\u1ed1c. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i phi\u00ean “Strategic Packaging & Value Chain Optimisation” thu\u1ed9c di\u1ec5n \u0111\u00e0n The Gastronomy Blueprint \u2013 do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n
Trong nhi\u1ec1u n\u0103m, khi nh\u1eafc \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m cao c\u1ea5p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u01b0\u1eddng quan t\u00e2m \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u hay quy tr\u00ecnh s\u1ea3n xu\u1ea5t. Tuy nhi\u00ean, c\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ea3n ph\u1ea9m c\u0169ng \u0111ang tr\u1edf th\u00e0nh y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do CjC Marketing Agency v\u00e0 Italian Atelier l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 Strategic Packaging & Value Chain Optimisation cho phi\u00ean th\u1ea3o lu\u1eadn th\u1ee9 ba c\u1ee7a The Gastronomy Blueprint. Th\u00f4ng qua nh\u1eefng g\u00f3c nh\u00ecn t\u1eeb c\u00e1c chuy\u00ean gia v\u00e0 doanh nghi\u1ec7p, ch\u01b0\u01a1ng tr\u00ecnh mong mu\u1ed1n m\u1edf r\u1ed9ng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 vai tr\u00f2 c\u1ee7a bao b\u00ec, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb trong vi\u1ec7c gia t\u0103ng gi\u00e1 tr\u1ecb cho s\u1ea3n ph\u1ea9m Vi\u1ec7t, kh\u00f4ng ch\u1ec9 \u1edf th\u1ecb tr\u01b0\u1eddng trong n\u01b0\u1edbc m\u00e0 c\u1ea3 tr\u00ean h\u00e0nh tr\u00ecnh v\u01b0\u01a1n ra qu\u1ed1c t\u1ebf.<\/p>\n
Chia s\u1ebb t\u1ea1i di\u1ec5n \u0111\u00e0n, ch\u1ecb Phoebe Tr\u1ea7n, Founder R\u01b0\u1ee3u L\u00e0ng, cho r\u1eb1ng bao b\u00ec ch\u00ednh l\u00e0 \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean \u0111\u1ecbnh h\u00ecnh c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Ch\u1ec9 trong v\u00e0i gi\u00e2y \u0111\u1ea7u ti\u00ean, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh li\u1ec7u m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 \u0111\u1ee7 h\u1ea5p d\u1eabn \u0111\u1ec3 c\u1ea7m l\u00ean, t\u00ecm hi\u1ec3u v\u00e0 tr\u1ea3i nghi\u1ec7m hay kh\u00f4ng. Tuy nhi\u00ean, theo ch\u1ecb, m\u1ed9t bao b\u00ec \u0111\u1eb9p ch\u01b0a bao gi\u1edd l\u00e0 m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng.<\/p>\n
V\u1edbi R\u01b0\u1ee3u L\u00e0ng, bao b\u00ec \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 k\u1ec3 l\u1ea1i c\u00e2u chuy\u1ec7n v\u1ec1 r\u01b0\u1ee3u g\u1ea1o Vi\u1ec7t Nam \u2013 m\u1ed9t di s\u1ea3n v\u0103n h\u00f3a v\u1eabn c\u00f2n kh\u00e1 xa l\u1ea1 v\u1edbi nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng qu\u1ed1c t\u1ebf. T\u1eeb h\u00ecnh \u1ea3nh b\u00f4ng l\u00faa, t\u00ean g\u1ecdi “L\u00e0ng” \u0111\u1ebfn t\u1eebng chi ti\u1ebft thi\u1ebft k\u1ebf \u0111\u1ec1u \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn nh\u1eb1m truy\u1ec1n t\u1ea3i ngu\u1ed3n g\u1ed1c v\u0103n h\u00f3a v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a ngh\u1ec1 n\u1ea5u r\u01b0\u1ee3u truy\u1ec1n th\u1ed1ng Vi\u1ec7t Nam.<\/p>\n
Theo ch\u1ecb Phoebe Tr\u1ea7n, m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi s\u1ef1 c\u1ea7u k\u1ef3 hay xa x\u1ec9.<\/p>\n
“Premium kh\u00f4ng n\u1eb1m \u1edf s\u1ef1 xa x\u1ec9, m\u00e0 n\u1eb1m \u1edf s\u1ef1 ch\u1ee7 \u0111\u00edch trong t\u1eebng chi ti\u1ebft.”<\/p>\n
Bao b\u00ec c\u00f3 th\u1ec3 m\u1edf \u0111\u1ea7u cho c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, nh\u01b0ng ch\u00ednh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o n\u00ean s\u1ef1 quay tr\u1edf l\u1ea1i. \u0110\u00f3 l\u00e0 l\u00fd do m\u1ecdi quy\u1ebft \u0111\u1ecbnh v\u1ec1 thi\u1ebft k\u1ebf \u0111\u1ec1u ph\u1ea3i xu\u1ea5t ph\u00e1t t\u1eeb gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i, thay v\u00ec ch\u1ec9 ch\u1ea1y theo xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng.<\/p>\n
\u1ede g\u00f3c \u0111\u1ed9 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, ch\u1ecb c\u0169ng cho r\u1eb1ng vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m Vi\u1ec7t ra th\u1ebf gi\u1edbi kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c gi\u1eef nguy\u00ean m\u1ecdi y\u1ebfu t\u1ed1 truy\u1ec1n th\u1ed1ng.<\/p>\n
Theo ch\u1ecb, \u0111i\u1ec1u c\u1ea7n \u0111\u01b0\u1ee3c g\u00ecn gi\u1eef l\u00e0 b\u1ea3n s\u1eafc, c\u00f2n c\u00e1ch th\u1ec3 hi\u1ec7n c\u1ea7n \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/p>\n
L\u1ea5y c\u00e2u chuy\u1ec7n c\u1ee7a R\u01b0\u1ee3u L\u00e0ng l\u00e0m v\u00ed d\u1ee5, ch\u1ecb cho bi\u1ebft th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u1ef1a ch\u1ecdn tham gia c\u00e1c cu\u1ed9c thi qu\u1ed1c t\u1ebf nh\u01b0 London Spirits Competition v\u00e0 SIP Awards t\u1ea1i M\u1ef9 \u0111\u1ec3 ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi k\u1ec3 c\u00e2u chuy\u1ec7n v\u1ec1 v\u0103n h\u00f3a Vi\u1ec7t Nam v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng to\u00e0n c\u1ea7u. B\u1edfi trong m\u00f4i tr\u01b0\u1eddng c\u1ea1nh tranh qu\u1ed1c t\u1ebf, ch\u1ea5t l\u01b0\u1ee3ng lu\u00f4n l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c l\u1eafng nghe.<\/p>\n
Theo ch\u1ecb, g\u00ecn gi\u1eef b\u1ea3n s\u1eafc kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 b\u1ea3o th\u1ee7.<\/p>\n
Nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i nh\u01b0 nguy\u00ean li\u1ec7u Vi\u1ec7t Nam, k\u1ef9 thu\u1eadt ch\u01b0ng c\u1ea5t truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e2u chuy\u1ec7n v\u0103n h\u00f3a c\u1ea7n \u0111\u01b0\u1ee3c b\u1ea3o t\u1ed3n, nh\u01b0ng c\u00e1ch thi\u1ebft k\u1ebf bao b\u00ec, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u v\u00e0 giao ti\u1ebfp v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea7n \u0111\u01b0\u1ee3c hi\u1ec7n \u0111\u1ea1i h\u00f3a \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi k\u1ef3 v\u1ecdng c\u1ee7a t\u1eebng th\u1ecb tr\u01b0\u1eddng.<\/p>\n
“Khi s\u1ea3n ph\u1ea9m th\u1ef1c s\u1ef1 t\u1ed1t, ‘Made in Vietnam’ s\u1ebd tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t c\u00e2u chuy\u1ec7n v\u1ec1 ngu\u1ed3n g\u1ed1c.”<\/p>\n
Nh\u1eefng chia s\u1ebb c\u1ee7a ch\u1ecb Phoebe Tr\u1ea7n c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng \u0111ang ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t trong ng\u00e0nh th\u1ef1c ph\u1ea9m v\u00e0 \u0111\u1ed3 u\u1ed1ng: doanh nghi\u1ec7p kh\u00f4ng c\u00f2n ch\u1ec9 c\u1ea1nh tranh b\u1eb1ng s\u1ea3n ph\u1ea9m, m\u00e0 b\u1eb1ng kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn cho kh\u00e1ch h\u00e0ng th\u00f4ng qua s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa ch\u1ea5t l\u01b0\u1ee3ng, v\u0103n h\u00f3a v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Trong h\u00e0nh tr\u00ecnh \u0111\u00f3, bao b\u00ec kh\u00f4ng ch\u1ec9 l\u00e0 l\u1edbp v\u1ecf b\u00ean ngo\u00e0i, m\u00e0 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng hi\u1ec3u v\u00e0 tr\u00e2n tr\u1ecdng h\u01a1n nh\u1eefng gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m \u0111\u1ea1i di\u1ec7n.<\/p>\n
Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency v\u00e0 Italian Atelier mong mu\u1ed1n t\u1ea1o n\u00ean m\u1ed9t di\u1ec5n \u0111\u00e0n n\u01a1i c\u00e1c doanh nghi\u1ec7p c\u00f9ng nh\u00ecn nh\u1eadn l\u1ea1i vai tr\u00f2 c\u1ee7a bao b\u00ec v\u00e0 chu\u1ed7i gi\u00e1 tr\u1ecb trong vi\u1ec7c n\u00e2ng t\u1ea7m s\u1ea3n ph\u1ea9m Vi\u1ec7t. B\u1eb1ng c\u00e1ch k\u1ebft n\u1ed1i nh\u1eefng g\u00f3c nh\u00ecn t\u1eeb th\u01b0\u01a1ng hi\u1ec7u, nh\u00e0 s\u1ea3n xu\u1ea5t v\u00e0 c\u00e1c chuy\u00ean gia trong ng\u00e0nh, ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau g\u00f3p ph\u1ea7n \u0111\u01b0a nhi\u1ec1u h\u01a1n nh\u1eefng c\u00e2u chuy\u1ec7n “Made in Vietnam” \u0111\u1ebfn v\u1edbi th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf b\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea3n s\u1eafc v\u00e0 gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng.<\/p>\n