{"id":49165,"date":"2026-08-09T22:02:12","date_gmt":"2026-08-09T13:02:12","guid":{"rendered":"https:\/\/pacificposts.com\/?p=49165"},"modified":"2026-08-09T22:02:12","modified_gmt":"2026-08-09T13:02:12","slug":"gia-tri-cua-nguyen-lieu-duoc-do-bang-trai-nghiem-khach-hang-khong-phai-gia-thanh","status":"publish","type":"post","link":"https:\/\/pacificposts.com\/?p=49165","title":{"rendered":"Gi\u00e1 tr\u1ecb c\u1ee7a nguy\u00ean li\u1ec7u \u0111\u01b0\u1ee3c \u0111o b\u1eb1ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, kh\u00f4ng ph\u1ea3i gi\u00e1 th\u00e0nh."},"content":{"rendered":"

Chia s\u1ebb t\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn “Brand Identity & Technologies for Ingredient Preservation”, anh Nghi\u00eam Minh \u0110\u1ee9c \u2013 Gastronomy Consultant t\u1ea1i New Viet Dairy \u2013 cho r\u1eb1ng trong ph\u00e2n kh\u00fac F&B cao c\u1ea5p, m\u1ed9t nguy\u00ean li\u1ec7u ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n v\u00e0 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c ni\u1ec1m tin l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn t\u1ea1i The Gastronomy Blueprint \u2013 di\u1ec5n \u0111\u00e0n do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n

Trong l\u0129nh v\u1ef1c \u1ea9m th\u1ef1c, nguy\u00ean li\u1ec7u th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n. Tuy nhi\u00ean, \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p, ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01a1n thu\u1ea7n ch\u01b0a \u0111\u1ee7 \u0111\u1ec3 t\u1ea1o n\u00ean gi\u00e1 tr\u1ecb. \u0110i\u1ec1u kh\u00e1ch h\u00e0ng t\u00ecm ki\u1ebfm kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t nguy\u00ean li\u1ec7u \u0111\u1eb7c bi\u1ec7t, m\u00e0 c\u00f2n l\u00e0 c\u00e2u chuy\u1ec7n, c\u1ea3m x\u00fac v\u00e0 s\u1ef1 tin t\u01b0\u1edfng m\u00e0 nguy\u00ean li\u1ec7u \u0111\u00f3 mang l\u1ea1i trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m.<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 g\u00f3c nh\u00ecn \u0111\u01b0\u1ee3c CjC Marketing Agency l\u1ef1a ch\u1ecdn m\u1edf \u0111\u1ea7u cho chu\u1ed7i \u0111\u1ed1i tho\u1ea1i t\u1ea1i The Gastronomy Blueprint. Th\u00f4ng qua ch\u1ee7 \u0111\u1ec1 Brand Identity & Technologies for Ingredient Preservation, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi l\u1edbn cho doanh nghi\u1ec7p F&B: l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 chuy\u1ec3n h\u00f3a gi\u00e1 tr\u1ecb c\u1ee7a nguy\u00ean li\u1ec7u th\u00e0nh gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u trong m\u1eaft kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eeb kinh nghi\u1ec7m \u0111\u1ed3ng h\u00e0nh c\u00f9ng nhi\u1ec1u nh\u00e0 h\u00e0ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u F&B, Nghi\u00eam Minh \u0110\u1ee9c cho r\u1eb1ng gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t nguy\u00ean li\u1ec7u tr\u01b0\u1edbc h\u1ebft n\u1eb1m \u1edf kh\u1ea3 n\u0103ng k\u1ec3 \u0111\u01b0\u1ee3c m\u1ed9t c\u00e2u chuy\u1ec7n.<\/p>\n

“Khi kh\u00e1ch h\u00e0ng chi tr\u1ea3 cho m\u1ed9t b\u1eefa \u0103n cao c\u1ea5p, h\u1ecd mong \u0111\u1ee3i nh\u1eefng nguy\u00ean li\u1ec7u ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 kh\u00e1c bi\u1ec7t. Nh\u01b0ng h\u1ecd c\u0169ng mu\u1ed1n bi\u1ebft v\u00ec sao \u0111\u1ea7u b\u1ebfp l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u \u0111\u00f3, \u0111i\u1ec1u g\u00ec khi\u1ebfn n\u00f3 tr\u1edf n\u00ean \u0111\u1eb7c bi\u1ec7t v\u00e0 c\u00e1ch n\u00f3 \u0111\u01b0\u1ee3c ch\u1ebf bi\u1ebfn.”<\/p>\n

Theo anh, ch\u00ednh nh\u1eefng c\u00e2u chuy\u1ec7n \u1ea5y gi\u00fap m\u00f3n \u0103n c\u00f3 th\u00eam chi\u1ec1u s\u00e2u v\u00e0 t\u1ea1o ra k\u1ebft n\u1ed1i c\u1ea3m x\u00fac v\u1edbi th\u1ef1c kh\u00e1ch. Tuy nhi\u00ean, n\u1ebfu ch\u1ec9 d\u1eebng l\u1ea1i \u1edf c\u00e2u chuy\u1ec7n, gi\u00e1 tr\u1ecb c\u1ee7a nguy\u00ean li\u1ec7u v\u1eabn ch\u01b0a th\u1ef1c s\u1ef1 tr\u1ecdn v\u1eb9n.<\/p>\n

Y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh n\u1eb1m \u1edf s\u1ef1 nh\u1ea5t qu\u00e1n.<\/p>\n

Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1ecb thuy\u1ebft ph\u1ee5c b\u1edfi m\u1ed9t b\u1eefa \u0103n \u0111\u1ea7u ti\u00ean, nh\u01b0ng h\u1ecd ch\u1ec9 th\u1ef1c s\u1ef1 \u0111\u1eb7t ni\u1ec1m tin v\u00e0o th\u01b0\u01a1ng hi\u1ec7u khi bi\u1ebft r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd lu\u00f4n \u0111\u01b0\u1ee3c duy tr\u00ec trong m\u1ed7i l\u1ea7n quay tr\u1edf l\u1ea1i. \u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do nhi\u1ec1u th\u1ef1c kh\u00e1ch s\u1eb5n s\u00e0ng l\u1ef1a ch\u1ecdn c\u00f9ng m\u1ed9t nh\u00e0 h\u00e0ng cho nh\u1eefng bu\u1ed5i g\u1eb7p g\u1ee1 gia \u0111\u00ecnh, \u0111\u1ed1i t\u00e1c hay nh\u1eefng d\u1ecbp quan tr\u1ecdng.<\/p>\n

“Kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 tr\u1ea3 ti\u1ec1n cho m\u1ed9t b\u1eefa \u0103n ngon h\u00f4m nay. H\u1ecd tr\u1ea3 ti\u1ec1n \u0111\u1ec3 bi\u1ebft r\u1eb1ng l\u1ea7n quay tr\u1edf l\u1ea1i ti\u1ebfp theo, m\u00f3n \u0103n v\u1eabn s\u1ebd ho\u00e0n h\u1ea3o nh\u01b0 v\u1eady.”<\/p>\n

T\u1eeb g\u00f3c nh\u00ecn \u0111\u00f3, gi\u00e1 tr\u1ecb c\u1ee7a nguy\u00ean li\u1ec7u kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi m\u1ee9c gi\u00e1 hay \u0111\u1ed9 hi\u1ebfm, m\u00e0 b\u1edfi kh\u1ea3 n\u0103ng gi\u00fap doanh nghi\u1ec7p duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng \u1ed5n \u0111\u1ecbnh trong su\u1ed1t qu\u00e1 tr\u00ecnh v\u1eadn h\u00e0nh. Khi tr\u1ea3i nghi\u1ec7m \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng d\u1ea7n \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh, v\u00e0 \u0111\u00f3 m\u1edbi l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u b\u1ec1n v\u1eefng.<\/p>\n

Quan \u0111i\u1ec3m n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh xu h\u01b0\u1edbng \u0111ang ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t trong ng\u00e0nh F&B. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n, l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng c\u00f2n \u0111\u1ebfn t\u1eeb vi\u1ec7c s\u1edf h\u1eefu m\u1ed9t nguy\u00ean li\u1ec7u cao c\u1ea5p h\u01a1n \u0111\u1ed1i th\u1ee7, m\u00e0 \u0111\u1ebfn t\u1eeb kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng tin c\u1eady m\u1ed7i ng\u00e0y. N\u00f3i c\u00e1ch kh\u00e1c, nguy\u00ean li\u1ec7u kh\u00f4ng ch\u1ec9 t\u1ea1o n\u00ean m\u00f3n \u0103n, m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh c\u00e1ch kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency mong mu\u1ed1n m\u1edf ra nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i xoay quanh c\u00e1c y\u1ebfu t\u1ed1 c\u1ed1t l\u00f5i c\u1ee7a ng\u00e0nh F&B, t\u1eeb nguy\u00ean li\u1ec7u, c\u00f4ng ngh\u1ec7 b\u1ea3o to\u00e0n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u. B\u1eb1ng vi\u1ec7c k\u1ebft n\u1ed1i c\u00e1c chuy\u00ean gia v\u00e0 doanh nghi\u1ec7p \u0111ang tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh trong ng\u00e0nh, ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng t\u1edbi vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n, g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng t\u1eeb ch\u00ednh n\u1ec1n t\u1ea3ng s\u1ea3n ph\u1ea9m v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Chia s\u1ebb t\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn “Brand Identity & Technologies for Ingredient Preservation”, anh Nghi\u00eam Minh \u0110\u1ee9c \u2013 Gastronomy Consultant t\u1ea1i New Viet Dairy \u2013 cho r\u1eb1ng trong ph\u00e2n kh\u00fac F&B cao c\u1ea5p, m\u1ed9t nguy\u00ean li\u1ec7u ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 gi\u00e1 tr\u1ecb khi gi\u00fap doanh nghi\u1ec7p t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n v\u00e0 x\u00e2y d\u1ef1ng […]<\/p>\n","protected":false},"author":1,"featured_media":49166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-49165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/49165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49165"}],"version-history":[{"count":0,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/49165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/media\/49166"}],"wp:attachment":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}