Trong khu\u00f4n kh\u1ed5 The Gastronomy Blueprint \u2013 h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh do CjC Marketing Agency ph\u00e1t tri\u1ec3n, v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific trong vai tr\u00f2 Official Content Partner, di\u1ec5n ra t\u1ea1i Vietfood & Beverage \u2013 ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c, phi\u00ean th\u1ea3o lu\u1eadn \u201cBao b\u00ec chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u chu\u1ed7i gi\u00e1 tr\u1ecb\u201d \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 vai tr\u00f2 ng\u00e0y c\u00e0ng quan tr\u1ecdng c\u1ee7a bao b\u00ec trong vi\u1ec7c gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m v\u00e0 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
\u0110\u1ed3ng h\u00e0nh c\u00f9ng phi\u00ean th\u1ea3o lu\u1eadn, b\u00e0 Mai Ph\u01b0\u01a1ng \u2013 Gi\u00e1m \u0111\u1ed1c Qu\u1ed1c gia Basilur Tea t\u1ea1i Vi\u1ec7t Nam \u2013 chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m t\u1eeb qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 premium tr\u00ean th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam. T\u1eeb th\u1ef1c ti\u1ec5n c\u1ee7a Basilur Tea, b\u00e0 mang \u0111\u1ebfn g\u00f3c nh\u00ecn v\u1ec1 c\u00e1ch bao b\u00ec v\u01b0\u1ee3t ra ngo\u00e0i ch\u1ee9c n\u0103ng b\u1ea3o qu\u1ea3n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng, g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh tr\u1ea3i nghi\u1ec7m v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang \u0111\u1ebfn cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
V\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 s\u1ea3n ph\u1ea9m hi\u1ec7n di\u1ec7n t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, b\u00e0i to\u00e1n v\u1ec1 bao b\u00ec kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf y\u1ebfu t\u1ed1 th\u1ea9m m\u1ef9 m\u00e0 c\u00f2n li\u00ean quan \u0111\u1ebfn kh\u1ea3 n\u0103ng duy tr\u00ec b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, th\u00edch \u1ee9ng v\u1edbi nh\u1eefng th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau v\u00e0 t\u1ea1o ra s\u1ef1 nh\u1ea5t qu\u00e1n trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng g\u00f3c nh\u00ecn \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o cu\u1ed9c trao \u0111\u1ed5i t\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn.<\/p>\n
Theo nh\u1eefng chia s\u1ebb t\u1ea1i ch\u01b0\u01a1ng tr\u00ecnh, bao b\u00ec ng\u00e0y nay kh\u00f4ng c\u00f2n \u0111\u01a1n thu\u1ea7n l\u00e0 l\u1edbp v\u1ecf b\u00ean ngo\u00e0i c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t \u0111i\u1ec3m ch\u1ea1m quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1eeb c\u00e1ch kh\u1eb3ng \u0111\u1ecbnh d\u1ea5u \u1ea5n ri\u00eang c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, l\u1ef1a ch\u1ecdn ng\u00f4n ng\u1eef thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1ecb tr\u01b0\u1eddng \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u1ea1o \u1ea5n t\u01b0\u1ee3ng v\u00e0 k\u1ebft n\u1ed1i c\u1ea3m x\u00fac, m\u1ed7i y\u1ebfu t\u1ed1 \u0111\u1ec1u c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n \u0111\u1ecbnh h\u00ecnh c\u00e1ch ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m ngay t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean.<\/p>\n
\u0110\u1eb7c bi\u1ec7t v\u1edbi ng\u00e0nh tr\u00e0, n\u01a1i s\u1ea3n ph\u1ea9m g\u1eafn li\u1ec1n v\u1edbi tr\u1ea3i nghi\u1ec7m th\u01b0\u1edfng th\u1ee9c, bao b\u00ec c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u1ea7u n\u1ed1i gi\u1eefa gi\u00e1 tr\u1ecb b\u00ean trong v\u00e0 c\u1ea3m nh\u1eadn b\u00ean ngo\u00e0i. M\u1ed9t thi\u1ebft k\u1ebf ph\u00f9 h\u1ee3p kh\u00f4ng ch\u1ec9 gi\u00fap s\u1ea3n ph\u1ea9m t\u1ea1o d\u1ea5u \u1ea5n tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u00e0 c\u00f2n g\u00f3p ph\u1ea7n truy\u1ec1n t\u1ea3i \u0111\u1ecbnh v\u1ecb, c\u00e2u chuy\u1ec7n v\u00e0 tinh th\u1ea7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n g\u1eedi \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
Nh\u1eefng chia s\u1ebb n\u00e0y g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng c\u00e1ch nh\u00ecn v\u1ec1 ch\u1ee7 \u0111\u1ec1 \u201cBao b\u00ec chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ed1i \u01b0u chu\u1ed7i gi\u00e1 tr\u1ecb\u201d, khi bao b\u00ec \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn kh\u00f4ng ch\u1ec9 d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 s\u1ea3n xu\u1ea5t hay logistics m\u00e0 c\u00f2n l\u00e0 m\u1ed9t th\u00e0nh t\u1ed1 trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, c\u00f3 kh\u1ea3 n\u0103ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n
S\u1ef1 tham gia c\u1ee7a b\u00e0 Mai Ph\u01b0\u01a1ng mang \u0111\u1ebfn cho ch\u01b0\u01a1ng tr\u00ecnh g\u00f3c nh\u00ecn t\u1eeb th\u1ef1c ti\u1ec5n ph\u00e1t tri\u1ec3n m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00e0 premium qu\u1ed1c t\u1ebf t\u1ea1i Vi\u1ec7t Nam, \u0111\u1ed3ng th\u1eddi b\u1ed5 sung nh\u1eefng kinh nghi\u1ec7m c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch s\u1ea3n ph\u1ea9m, bao b\u00ec v\u00e0 tr\u1ea3i nghi\u1ec7mc\u00f3 th\u1ec3 c\u00f9ng tham gia v\u00e0o qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Italian Atelier Asia-Pacific v\u00e0 CjC Marketing Agency tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n b\u00e0 Mai Ph\u01b0\u01a1ng \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng The Gastronomy Blueprint, d\u00e0nh th\u1eddi gian chia s\u1ebb nh\u1eefng kinh nghi\u1ec7m th\u1ef1c t\u1ebf v\u00e0 \u0111\u00f3ng g\u00f3p v\u00e0o n\u1ed9i dung chuy\u00ean m\u00f4n c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh. Ban T\u1ed5 ch\u1ee9c hy v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ed3ng h\u00e0nh c\u00f9ng b\u00e0 Mai Ph\u01b0\u01a1ng trong nh\u1eefng di\u1ec5n \u0111\u00e0n chuy\u00ean ng\u00e0nh s\u1eafp t\u1edbi.<\/p>\n