Theo \u00f4ng \u0110\u1eb7ng B\u00f9i Khu\u00ea \u2013 nguy\u00ean Gi\u00e1m \u0111\u1ed1c Chi\u1ebfn l\u01b0\u1ee3c Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng t\u1ea1i T\u00dcV NORD, trong b\u1ed1i c\u1ea3nh c\u00e1c th\u1ecb tr\u01b0\u1eddng xu\u1ea5t kh\u1ea9u ng\u00e0y c\u00e0ng \u0111\u1eb7t ra nh\u1eefng y\u00eau c\u1ea7u kh\u1eaft khe v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 t\u00ednh minh b\u1ea1ch, tu\u00e2n th\u1ee7 kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t th\u1ee7 t\u1ee5c \u0111\u1ec3 v\u01b0\u1ee3t qua c\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1. N\u1ebfu \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ngay t\u1eeb qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 v\u1eadn h\u00e0nh doanh nghi\u1ec7p, \u0111\u00e2y c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh l\u1ee3i th\u1ebf c\u1ea1nh tranh gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n, gi\u1ea3m r\u1ee7i ro v\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i The Gastronomy Blueprint \u2013 di\u1ec5n \u0111\u00e0n do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n
Trong b\u1ed1i c\u1ea3nh ng\u00e0nh th\u1ef1c ph\u1ea9m Vi\u1ec7t Nam ng\u00e0y c\u00e0ng m\u1edf r\u1ed9ng c\u01a1 h\u1ed9i t\u1ea1i c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 s\u1edf h\u1eefu nh\u1eefng ch\u1ee9ng nh\u1eadn nh\u01b0 ISO 22000, FSSC 22000 hay BRCGS. Tuy nhi\u00ean, theo \u00f4ng \u0110\u1eb7ng B\u00f9i Khu\u00ea, vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c ch\u1ee9ng nh\u1eadn kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111\u00e3 s\u1eb5n s\u00e0ng cho ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u.<\/p>\n
Chia s\u1ebb t\u1ea1i The Gastronomy Blueprint, \u00f4ng cho r\u1eb1ng m\u1ed9t trong nh\u1eefng kho\u1ea3ng tr\u1ed1ng ph\u1ed5 bi\u1ebfn nh\u1ea5t l\u00e0 doanh nghi\u1ec7p ch\u01b0a x\u00e1c \u0111\u1ecbnh r\u00f5 y\u00eau c\u1ea7u c\u1ee7a t\u1eebng s\u1ea3n ph\u1ea9m, t\u1eebng th\u1ecb tr\u01b0\u1eddng v\u00e0 t\u1eebng kh\u00e1ch h\u00e0ng ho\u1eb7c nh\u00e0 nh\u1eadp kh\u1ea9u ngay t\u1eeb \u0111\u1ea7u. M\u1ed7i th\u1ecb tr\u01b0\u1eddng \u0111\u1ec1u c\u00f3 nh\u1eefng quy \u0111\u1ecbnh ri\u00eang v\u1ec1 ph\u00e1p l\u00fd, ghi nh\u00e3n, an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c. V\u00ec v\u1eady, m\u1ed9t ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n quan tr\u1ecdng ho\u1eb7c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, nh\u01b0ng ch\u01b0a bao gi\u1edd l\u00e0 \u0111i\u1ec1u ki\u1ec7n \u0111\u1ee7 \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn m\u1ecdi th\u1ecb tr\u01b0\u1eddng.<\/p>\n
Theo \u00f4ng \u0110\u1eb7ng B\u00f9i Khu\u00ea, sai l\u1ea7m ti\u1ebfp theo n\u1eb1m \u1edf vi\u1ec7c nhi\u1ec1u doanh nghi\u1ec7p ho\u00e0n thi\u1ec7n s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc, sau \u0111\u00f3 m\u1edbi ki\u1ec3m tra c\u00e1c y\u00eau c\u1ea7u tu\u00e2n th\u1ee7. rong th\u1ef1c t\u1ebf, b\u1ed9 ph\u1eadn Kinh doanh c\u00f3 th\u1ec3 \u0111\u00e3 cam k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi b\u1ed9 ph\u1eadn \u0110\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng (QA) v\u00e0 b\u1ed9 ph\u1eadn Ph\u00e1p ch\u1ebf, Tu\u00e2n th\u1ee7 s\u1ea3n ph\u1ea9m (Regulatory Affairs) \u0111\u00e1nh gi\u00e1 c\u00e1c y\u00eau c\u1ea7u c\u1ee7a th\u1ecb tr\u01b0\u1eddng; b\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u v\u00e0 Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m (R&D) ho\u00e0n thi\u1ec7n c\u00f4ng th\u1ee9c m\u00e0 ch\u01b0a xem x\u00e9t \u0111\u1ea7y \u0111\u1ee7 c\u00e1c quy \u0111\u1ecbnh ph\u00e1p l\u00fd; hay b\u1ed9 ph\u1eadn Thu mua l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean gi\u00e1 th\u00e0nh. \u0110\u1ebfn khi chu\u1ea9n b\u1ecb \u0111\u00e1nh gi\u00e1 ho\u1eb7c xu\u1ea5t kh\u1ea9u, QA m\u1edbi l\u00e0 \u0111\u01a1n v\u1ecb ph\u1ea3i x\u1eed l\u00fd nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u00e3 ph\u00e1t sinh t\u1eeb r\u1ea5t s\u1edbm trong qu\u00e1 tr\u00ecnh ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m.<\/p>\n
\u00d4ng c\u0169ng cho r\u1eb1ng nhi\u1ec1u doanh nghi\u1ec7p \u0111ang s\u1edf h\u1eefu nh\u1eefng h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u01b0\u01a1ng \u0111\u1ed1i \u0111\u1ea7y \u0111\u1ee7 tr\u00ean t\u00e0i li\u1ec7u nh\u01b0ng ch\u01b0a ph\u1ea3n \u00e1nh \u0111\u00fang ho\u1eb7c ch\u01b0a \u0111\u01b0\u1ee3c tri\u1ec3n khai nh\u1ea5t qu\u00e1n trong th\u1ef1c t\u1ebf v\u1eadn h\u00e0nh. Quy tr\u00ecnh c\u00f3 th\u1ec3 \u0111\u1ea7y \u0111\u1ee7, h\u1ed3 s\u01a1 c\u00f3 th\u1ec3 ho\u00e0n ch\u1ec9nh cho c\u00e1c cu\u1ed9c \u0111\u00e1nh gi\u00e1, nh\u01b0ng vi\u1ec7c th\u1ef1c hi\u1ec7n trong s\u1ea3n xu\u1ea5t l\u1ea1i ch\u01b0a \u0111\u1ed3ng nh\u1ea5t. \u0110i\u1ec1u n\u00e0y khi\u1ebfn doanh nghi\u1ec7p \u0111\u1ed1i m\u1eb7t v\u1edbi r\u1ee7i ro khi kh\u00e1ch h\u00e0ng ho\u1eb7c c\u01a1 quan qu\u1ea3n l\u00fd y\u00eau c\u1ea7u truy xu\u1ea5t d\u1eef li\u1ec7u ho\u1eb7c x\u00e1c minh quy tr\u00ecnh th\u1ef1c t\u1ebf.<\/p>\n
M\u1ed9t v\u1ea5n \u0111\u1ec1 kh\u00e1c \u0111\u01b0\u1ee3c \u00f4ng nh\u1ea5n m\u1ea1nh l\u00e0 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c. D\u1eef li\u1ec7u v\u1ec1 nguy\u00ean li\u1ec7u, bao b\u00ec, b\u00e1n th\u00e0nh ph\u1ea9m, th\u00e0nh ph\u1ea9m v\u00e0 qu\u00e1 tr\u00ecnh v\u1eadn chuy\u1ec3n \u1edf nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn \u0111ang t\u1ed3n t\u1ea1i r\u1eddi r\u1ea1c trong c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c nhau. Khi x\u1ea3y ra s\u1ef1 c\u1ed1 ho\u1eb7c c\u1ea7n th\u1ef1c hi\u1ec7n di\u1ec5n t\u1eadp thu h\u1ed3i s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c k\u1ebft n\u1ed1i d\u1eef li\u1ec7u v\u00e0 ch\u1ee9ng minh t\u00ednh nh\u1ea5t qu\u00e1n c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i s\u1ea3n xu\u1ea5t.<\/p>\n
T\u1eeb kinh nghi\u1ec7m t\u01b0 v\u1ea5n v\u00e0 \u0111\u00e1nh gi\u00e1 doanh nghi\u1ec7p, \u00f4ng \u0110\u1eb7ng B\u00f9i Khu\u00ea cho r\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c doanh nghi\u1ec7p c\u00f3 bao nhi\u00eau ch\u1ee9ng nh\u1eadn, m\u00e0 \u1edf vi\u1ec7c c\u00e1c y\u00eau c\u1ea7u tu\u00e2n th\u1ee7 \u0111\u01b0\u1ee3c t\u00edch h\u1ee3p v\u00e0o qu\u00e1 tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh ngay t\u1eeb \u0111\u1ea7u.<\/p>\n
Theo \u00f4ng, doanh nghi\u1ec7p c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau tr\u01b0\u1edbc khi thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m; x\u00e2y d\u1ef1ng ma tr\u1eadn y\u00eau c\u1ea7u ph\u00e1p l\u00fd v\u00e0 y\u00eau c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng; \u0111\u00e1nh gi\u00e1 c\u00e1c r\u1ee7i ro v\u1ec1 an to\u00e0n th\u1ef1c ph\u1ea9m, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 nh\u00e0 cung c\u1ea5p ngay t\u1eeb giai \u0111o\u1ea1n ph\u00e1t tri\u1ec3n; \u0111\u1ed3ng th\u1eddi thi\u1ebft l\u1eadp c\u01a1 ch\u1ebf ph\u1ed1i h\u1ee3p gi\u1eefa c\u00e1c b\u1ed9 ph\u1eadn nh\u01b0 Kinh doanh, R&D, QA, Regulatory Affairs, Thu mua, K\u1ef9 thu\u1eadt v\u00e0 S\u1ea3n xu\u1ea5t thay v\u00ec v\u1eadn h\u00e0nh \u0111\u1ed9c l\u1eadp. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u1ea7n th\u01b0\u1eddng xuy\u00ean ki\u1ec3m tra h\u1ec7 th\u1ed1ng th\u00f4ng qua c\u00e1c bu\u1ed5i di\u1ec5n t\u1eadp thu h\u1ed3i s\u1ea3n ph\u1ea9m, \u0111\u00e1nh gi\u00e1 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c v\u00e0 r\u00e0 so\u00e1t nh\u00e0 cung c\u1ea5p \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m h\u1ec7 th\u1ed1ng th\u1ef1c s\u1ef1 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean t\u00e0i li\u1ec7u.<\/p>\n
\u00d4ng \u0110\u1eb7ng B\u00f9i Khu\u00ea kh\u1eb3ng \u0111\u1ecbnh r\u1eb1ng c\u00e1c quy \u0111\u1ecbnh ph\u00e1p lu\u1eadt nh\u01b0 FSMA, y\u00eau c\u1ea7u qu\u1ea3n l\u00fd c\u1ee7a FDA, c\u00e1c ti\u00eau chu\u1ea9n v\u00e0 ch\u01b0\u01a1ng tr\u00ecnh ch\u1ee9ng nh\u1eadn qu\u1ed1c t\u1ebf, c\u0169ng nh\u01b0 nh\u1eefng \u0111i\u1ec1u ki\u1ec7n ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng li\u00ean quan \u0111\u1ebfn c\u00e1c hi\u1ec7p \u0111\u1ecbnh th\u01b0\u01a1ng m\u1ea1i kh\u00f4ng n\u00ean \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 m\u1ed9t g\u00e1nh n\u1eb7ng. Khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng \u0111\u00fang c\u00e1ch, ch\u00fang gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng nhanh h\u01a1n, gi\u1ea3m thi\u1ec3u r\u1ee7i ro thu h\u1ed3i s\u1ea3n ph\u1ea9m, n\u00e2ng cao hi\u1ec7u qu\u1ea3 qu\u1ea3n tr\u1ecb n\u1ed9i b\u1ed9 v\u00e0 quan tr\u1ecdng h\u01a1n c\u1ea3 l\u00e0 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi c\u00e1c nh\u00e0 mua h\u00e0ng qu\u1ed1c t\u1ebf.<\/p>\n
\u201cExport readiness does not begin when the buyer announces an audit. It begins when the company designs the product, selects the supplier and decides which market it wants to enter.\u201d<\/p>\n
Th\u00f4ng \u0111i\u1ec7p n\u00e0y c\u0169ng kh\u00e9p l\u1ea1i ph\u1ea7n chia s\u1ebb c\u1ee7a \u00f4ng t\u1ea1i di\u1ec5n \u0111\u00e0n. Theo \u00f4ng, m\u1ed9t ch\u1ee9ng nh\u1eadn c\u00f3 th\u1ec3 g\u00f3p ph\u1ea7n m\u1edf ra c\u00e1nh c\u1eeda b\u01b0\u1edbc v\u00e0o th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, nh\u01b0ng ch\u1ec9 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb n\u1ec1n t\u1ea3ng v\u00e0 v\u1eadn h\u00e0nh hi\u1ec7u qu\u1ea3 m\u1edbi gi\u00fap doanh nghi\u1ec7p duy tr\u00ec v\u1ecb th\u1ebf v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng trong chu\u1ed7i cung \u1ee9ng to\u00e0n c\u1ea7u.<\/p>\n
Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency mong mu\u1ed1n k\u1ebft n\u1ed1i c\u00e1c chuy\u00ean gia, doanh nghi\u1ec7p v\u00e0 nh\u00e0 qu\u1ea3n l\u00fd \u0111\u1ec3 c\u00f9ng chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 x\u00e2y d\u1ef1ng ch\u1ea5t l\u01b0\u1ee3ng, ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh. T\u1eeb c\u00e2u chuy\u1ec7n v\u1ec1 nguy\u00ean li\u1ec7u, h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb \u0111\u1ebfn ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf, ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng t\u1edbi vi\u1ec7c g\u00f3p ph\u1ea7n h\u1ed7 tr\u1ee3 c\u1ed9ng \u0111\u1ed3ng doanh nghi\u1ec7p F&B Vi\u1ec7t Nam chu\u1ea9n b\u1ecb t\u1ed1t h\u01a1n cho h\u00e0nh tr\u00ecnh h\u1ed9i nh\u1eadp v\u00e0 ph\u00e1t tri\u1ec3n tr\u00ean th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u<\/p>\n