Theo chia s\u1ebb c\u1ee7a ch\u1ecb Tr\u1ea7n Thu Th\u1ea3o \u2013 chuy\u00ean vi\u00ean ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 logistics c\u1ee7a TikTok Shop, trong b\u1ed1i c\u1ea3nh th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ng\u00e0y c\u00e0ng ph\u00e1t tri\u1ec3n, t\u1ed1c \u0111\u1ed9 giao h\u00e0ng\u00a0 \u0111\u00e3 d\u1ea7n tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n t\u1ed1i thi\u1ec3u. \u0110i\u1ec1u kh\u00e1ch h\u00e0ng, \u0111\u1eb7c bi\u1ec7t l\u00e0 nh\u00f3m ng\u01b0\u1eddi mua cao c\u1ea5p, th\u1ef1c s\u1ef1 k\u1ef3 v\u1ecdng l\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m giao nh\u1eadn \u0111\u00fang nh\u01b0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 cam k\u1ebft. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c th\u1ea3o lu\u1eadn t\u1ea1i phi\u00ean “Decoding Premium Consumers in Modern Retail” thu\u1ed9c di\u1ec5n \u0111\u00e0n The Gastronomy Blueprint \u2013 do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n
Trong nhi\u1ec1u n\u0103m, logistics th\u01b0\u1eddng \u0111\u01b0\u1ee3c xem l\u00e0 kh\u00e2u ph\u00eda sau c\u1ee7a chu\u1ed7i cung \u1ee9ng, n\u01a1i doanh nghi\u1ec7p t\u1eadp trung v\u00e0o t\u1ed1c \u0111\u1ed9, chi ph\u00ed v\u00e0 hi\u1ec7u qu\u1ea3 v\u1eadn h\u00e0nh. Tuy nhi\u00ean, khi h\u00e0nh vi ti\u00eau d\u00f9ng thay \u0111\u1ed5i, \u0111\u1eb7c bi\u1ec7t trong ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng cao c\u1ea5p, logistics kh\u00f4ng c\u00f2n ch\u1ec9 l\u00e0 ho\u1ea1t \u0111\u1ed9ng giao nh\u1eadn h\u00e0ng h\u00f3a m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng g\u00f3c nh\u00ecn \u0111\u01b0\u1ee3c CjC Marketing Agency \u0111\u01b0a v\u00e0o phi\u00ean th\u1ea3o lu\u1eadn th\u1ee9 hai c\u1ee7a The Gastronomy Blueprint. V\u1edbi ch\u1ee7 \u0111\u1ec1 “Decoding Premium Consumers in Modern Retail”, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u1eb7t ra c\u00e2u h\u1ecfi v\u1ec1 nh\u1eefng thay \u0111\u1ed5i trong k\u1ef3 v\u1ecdng c\u1ee7a ng\u01b0\u1eddi mua hi\u1ec7n \u0111\u1ea1i v\u00e0 c\u00e1ch doanh nghi\u1ec7p c\u1ea7n t\u00e1i thi\u1ebft k\u1ebf to\u00e0n b\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, t\u1eeb l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m sau mua.<\/p>\n
Chia s\u1ebb t\u1ea1i di\u1ec5n \u0111\u00e0n, ch\u1ecb Tr\u1ea7n Thu Th\u1ea3o, \u00a0chuy\u00ean vi\u00ean ph\u00e2n t\u00edch tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5 logistics c\u1ee7a TikTok Shop, cho r\u1eb1ng t\u1ed1c \u0111\u1ed9 giao h\u00e0ng ng\u00e0y nay \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ti\u00eau chu\u1ea9n t\u1ed1i thi\u1ec3u thay v\u00ec l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n
Theo ch\u1ecb, ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng c\u00f2n ch\u1ec9 mong mu\u1ed1n \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c giao nhanh, m\u00e0 k\u1ef3 v\u1ecdng s\u1ea3n ph\u1ea9m \u0111\u1ebfn tay m\u00ecnh ph\u1ea3i \u0111\u00fang nh\u01b0 nh\u1eefng g\u00ec th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 truy\u1ec1n th\u00f4ng: \u0111\u00fang ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u00fang t\u00ecnh tr\u1ea1ng v\u00e0 \u0111\u00fang tr\u1ea3i nghi\u1ec7m.<\/p>\n
\u0110i\u1ec1u \u0111\u00f3 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c bao b\u00ec, t\u00ecnh tr\u1ea1ng \u0111\u01a1n h\u00e0ng, kh\u1ea3 n\u0103ng b\u1ea3o qu\u1ea3n v\u00e0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh giao nh\u1eadn \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a s\u1ea3n ph\u1ea9m c\u0169ng nh\u01b0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1ed1i v\u1edbi ng\u01b0\u1eddi mua, khi \u0111\u01a1n h\u00e0ng x\u1ea3y ra s\u1ef1 c\u1ed1 ch\u1eadm tr\u1ec5 ranh gi\u1edbi tr\u00e1ch nhi\u1ec7m gi\u1eefa ng\u01b0\u1eddi b\u00e1n v\u00e0 \u0111\u01a1n v\u1ecb v\u1eadn chuy\u1ec3n g\u1ea7n nh\u01b0 b\u1ecb lu m\u1edd, to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m \u0111\u1ec1u \u0111\u01b0\u1ee3c\u00a0 g\u1ed9p chung v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd \u0111\u00e3 l\u1ef1a ch\u1ecdn.<\/p>\n
Theo chia s\u1ebb t\u1eeb TikTok Shop, nh\u00f3m kh\u00e1ch h\u00e0ng cao c\u1ea5p c\u00f2n c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng cao h\u01a1n \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m trong qu\u00e1 tr\u00ecnh giao nh\u1eadn. H\u1ecd quan t\u00e2m \u0111\u1ebfn \u0111\u1ed9 minh b\u1ea1ch trong h\u00e0nh tr\u00ecnh v\u1eadn chuy\u1ec3n, mong mu\u1ed1n \u0111\u01a1n h\u00e0ng \u0111\u01b0\u1ee3c giao \u0111\u00fang khung gi\u1edd \u0111\u00e3 cam k\u1ebft, \u0111\u01b0\u1ee3c \u0111\u00f3ng g\u00f3i ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 c\u00f3 c\u01a1 ch\u1ebf x\u1eed l\u00fd s\u1ef1 c\u1ed1 r\u00f5 r\u00e0ng n\u1ebfu ph\u00e1t sinh v\u1ea5n \u0111\u1ec1. Th\u1ef1c t\u1ebf cho th\u1ea5y nhi\u1ec1u kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng chi tr\u1ea3 th\u00eam \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y nh\u1eefng tr\u1ea3i nghi\u1ec7m n\u00e0y, b\u1edfi \u0111i\u1ec1u h\u1ecd mua kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n l\u00e0 s\u1ef1 y\u00ean t\u00e2m trong to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh mua s\u1eafm.<\/p>\n
M\u1ed9t \u0111i\u1ec3m \u0111\u00e1ng ch\u00fa \u00fd kh\u00e1c \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn l\u00e0 c\u00e1ch doanh nghi\u1ec7p \u1ee9ng x\u1eed v\u1edbi c\u00e1c s\u1ef1 c\u1ed1 sau b\u00e1n h\u00e0ng.<\/p>\n
Trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, m\u1ed9t \u0111\u01a1n h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1 kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c doanh nghi\u1ec7p \u0111\u00e1nh m\u1ea5t kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, n\u1ebfu s\u1ef1 c\u1ed1 \u0111\u01b0\u1ee3c x\u1eed l\u00fd ch\u1ee7 \u0111\u1ed9ng, minh b\u1ea1ch v\u00e0 k\u1ecbp th\u1eddi, tr\u1ea3i nghi\u1ec7m \u0111\u00f3 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ee9c \u0111\u1ed9 trung th\u00e0nh cao h\u01a1n so v\u1edbi m\u1ed9t \u0111\u01a1n h\u00e0ng di\u1ec5n ra ho\u00e0n to\u00e0n su\u00f4n s\u1ebb. Ng\u01b0\u1ee3c l\u1ea1i, ch\u1ec9 m\u1ed9t l\u1ea7n ph\u1ea3n h\u1ed3i ch\u1eadm, thi\u1ebfu tr\u00e1ch nhi\u1ec7m ho\u1eb7c quy tr\u00ecnh b\u1ed3i th\u01b0\u1eddng ph\u1ee9c t\u1ea1p c\u0169ng c\u00f3 th\u1ec3 khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t \u1edf ph\u00e2n kh\u00fac cao c\u1ea5p.<\/p>\n
Theo ch\u1ecb Th\u1ea3o, \u0111\u00e2y l\u00e0 l\u00fd do doanh nghi\u1ec7p kh\u00f4ng n\u00ean \u00e1p d\u1ee5ng c\u00f9ng m\u1ed9t ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 cho m\u1ecdi nh\u00f3m kh\u00e1ch h\u00e0ng. V\u1edbi nh\u00f3m ng\u01b0\u1eddi mua cao c\u1ea5p, logistics c\u1ea7n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, thay v\u00ec ch\u1ec9 l\u00e0 kh\u00e2u ho\u00e0n t\u1ea5t \u0111\u01a1n h\u00e0ng. Nh\u1eefng d\u1ecbch v\u1ee5 nh\u01b0 giao \u0111\u00fang khung gi\u1edd, \u0111\u00f3ng g\u00f3i chuy\u00ean bi\u1ec7t, c\u1eadp nh\u1eadt tr\u1ea1ng th\u00e1i theo th\u1eddi gian th\u1ef1c hay ch\u00ednh s\u00e1ch b\u1ed3i th\u01b0\u1eddng nhanh ch\u00f3ng \u0111\u1ec1u g\u00f3p ph\u1ea7n c\u1ee7ng c\u1ed1 ni\u1ec1m tin v\u00e0 n\u00e2ng cao kh\u1ea3 n\u0103ng kh\u00e1ch h\u00e0ng quay tr\u1edf l\u1ea1i.<\/p>\n
Nh\u1eefng thay \u0111\u1ed5i n\u00e0y c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng l\u1edbn h\u01a1n c\u1ee7a th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i: l\u1ee3i th\u1ebf c\u1ea1nh tranh kh\u00f4ng c\u00f2n ch\u1ec9 \u0111\u1ebfn t\u1eeb s\u1ea3n ph\u1ea9m hay gi\u00e1 b\u00e1n, m\u00e0 t\u1eeb kh\u1ea3 n\u0103ng mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m nh\u1ea5t qu\u00e1n \u1edf m\u1ecdi \u0111i\u1ec3m ch\u1ea1m. Trong h\u00e0nh tr\u00ecnh \u0111\u00f3, logistics kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t ho\u1ea1t \u0111\u1ed9ng h\u1eadu c\u1ea7n \u0111\u1ee9ng ph\u00eda sau, m\u00e0 \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency mong mu\u1ed1n k\u1ebft n\u1ed1i c\u00e1c doanh nghi\u1ec7p v\u1edbi nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n t\u1eeb c\u00e1c chuy\u00ean gia \u0111ang tr\u1ef1c ti\u1ebfp v\u1eadn h\u00e0nh trong nhi\u1ec1u l\u0129nh v\u1ef1c c\u1ee7a ng\u00e0nh b\u00e1n l\u1ebb v\u00e0 F&B. T\u1eeb h\u00e0nh vi ng\u01b0\u1eddi ti\u00eau d\u00f9ng, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m sau mua, ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng t\u1edbi vi\u1ec7c gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n nh\u1eefng thay \u0111\u1ed5i c\u1ee7a th\u1ecb tr\u01b0\u1eddng, t\u1eeb \u0111\u00f3 x\u00e2y d\u1ef1ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng v\u00e0 t\u1ea1o ra gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t cho kh\u00e1ch h\u00e0ng trong k\u1ef7 nguy\u00ean b\u00e1n l\u1ebb hi\u1ec7n \u0111\u1ea1i.<\/p>\n