Theo chia s\u1ebb c\u1ee7a anh Hu\u1ef3nh V\u0103n Ti\u1ebfn \u2013 Executive Sous Chef t\u1ea1i InterContinental Halong Bay Resort by IHG, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t tr\u1ea3i nghi\u1ec7m cao c\u1ea5p kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi m\u00f3n \u0103n tr\u00ean b\u00e0n, m\u00e0 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng t\u1eeb to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng ph\u00eda sau. T\u1eeb nguy\u00ean li\u1ec7u, quy tr\u00ecnh b\u1ea3o qu\u1ea3n, ti\u00eau chu\u1ea9n ch\u1ebf bi\u1ebfn \u0111\u1ebfn s\u1ef1 ph\u1ed1i h\u1ee3p trong v\u1eadn h\u00e0nh, m\u1ecdi m\u1eaft x\u00edch \u0111\u1ec1u g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean s\u1ef1 nh\u1ea5t qu\u00e1n m\u00e0 kh\u00e1ch h\u00e0ng k\u1ef3 v\u1ecdng \u1edf m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u 5 sao. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng n\u1ed9i dung \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i phi\u00ean “Decoding Premium Consumers in Modern Retail” thu\u1ed9c di\u1ec5n \u0111\u00e0n The Gastronomy Blueprint \u2013 do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n
\u0110\u1ed1i v\u1edbi nhi\u1ec1u kh\u00e1ch h\u00e0ng, tr\u1ea3i nghi\u1ec7m t\u1ea1i m\u1ed9t kh\u00e1ch s\u1ea1n hay nh\u00e0 h\u00e0ng cao c\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c ghi nh\u1edb qua h\u01b0\u01a1ng v\u1ecb m\u00f3n \u0103n, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 hay kh\u00f4ng gian th\u01b0\u1edfng th\u1ee9c. Tuy nhi\u00ean, theo anh Hu\u1ef3nh V\u0103n Ti\u1ebfn, nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn ch\u1ec9 l\u00e0 k\u1ebft qu\u1ea3 cu\u1ed1i c\u00f9ng c\u1ee7a m\u1ed9t h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng v\u00e0 ki\u1ec3m so\u00e1t ch\u1eb7t ch\u1ebd t\u1eeb ph\u00eda sau.<\/p>\n
\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng g\u00f3c nh\u00ecn \u0111\u01b0\u1ee3c CjC Marketing Agency \u0111\u01b0a v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh The Gastronomy Blueprint nh\u1eb1m m\u1edf r\u1ed9ng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 nh\u1eefng y\u1ebfu t\u1ed1 \u0111ang \u0111\u1ecbnh h\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng cao c\u1ea5p. Theo ch\u01b0\u01a1ng tr\u00ecnh, trong b\u1ed1i c\u1ea3nh kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng k\u1ef3 v\u1ecdng nhi\u1ec1u h\u01a1n v\u00e0o s\u1ef1 nh\u1ea5t qu\u00e1n, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f2n \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean \u1edf m\u1ed9t \u0111i\u1ec3m ch\u1ea1m ri\u00eang l\u1ebb m\u00e0 l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb ph\u00eda sau th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n
Chia s\u1ebb t\u1ea1i di\u1ec5n \u0111\u00e0n, anh Ti\u1ebfn cho bi\u1ebft m\u1ed9t tr\u1ea3i nghi\u1ec7m 5 sao kh\u00f4ng b\u1eaft \u0111\u1ea7u khi m\u00f3n \u0103n \u0111\u01b0\u1ee3c \u0111\u1eb7t l\u00ean b\u00e0n, m\u00e0 t\u1eeb qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb k\u00e9o d\u00e0i nhi\u1ec1u gi\u1edd tr\u01b0\u1edbc \u0111\u00f3.<\/p>\n
\u0110i\u1ec1u kh\u00e1ch h\u00e0ng nh\u00ecn th\u1ea5y ch\u1ec9 l\u00e0 v\u00e0i ch\u1ee5c ph\u00fat th\u01b0\u1edfng th\u1ee9c, nh\u01b0ng \u0111\u1ec3 t\u1ea1o n\u00ean tr\u1ea3i nghi\u1ec7m \u1ea5y l\u00e0 h\u00e0ng lo\u1ea1t quy tr\u00ecnh \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t xuy\u00ean su\u1ed1t, t\u1eeb l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u, \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n, ki\u1ec3m so\u00e1t nhi\u1ec7t \u0111\u1ed9, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c \u0111\u1ebfn c\u00e1c ti\u00eau chu\u1ea9n ki\u1ec3m \u0111\u1ecbnh tr\u01b0\u1edbc khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o s\u1eed d\u1ee5ng.<\/p>\n
Theo anh, trong m\u00f4i tr\u01b0\u1eddng luxury hospitality kh\u00f4ng t\u1ed3n t\u1ea1i kh\u00e1i ni\u1ec7m “t\u1ea1m ch\u1ea5p nh\u1eadn \u0111\u01b0\u1ee3c”. Ch\u1ec9 m\u1ed9t sai s\u00f3t nh\u1ecf trong b\u1ea5t k\u1ef3 c\u00f4ng \u0111o\u1ea1n n\u00e0o c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m suy gi\u1ea3m gi\u00e1 tr\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 x\u00e2y d\u1ef1ng trong th\u1eddi gian d\u00e0i.<\/p>\n
Kh\u00f4ng ch\u1ec9 nguy\u00ean li\u1ec7u, m\u1ed7i m\u00f3n \u0103n c\u0169ng \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a v\u1ec1 c\u00f4ng th\u1ee9c, \u0111\u1ecbnh l\u01b0\u1ee3ng, th\u1eddi gian ch\u1ebf bi\u1ebfn v\u00e0 c\u00e1ch tr\u00ecnh b\u00e0y. S\u1ef1 chu\u1ea9n h\u00f3a n\u00e0y kh\u00f4ng nh\u1eb1m t\u1ea1o ra nh\u1eefng quy tr\u00ecnh c\u1ee9ng nh\u1eafc, m\u00e0 \u0111\u1ec3 b\u1ea3o \u0111\u1ea3m kh\u00e1ch h\u00e0ng lu\u00f4n nh\u1eadn \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t ch\u1ea5t l\u01b0\u1ee3ng, b\u1ea5t k\u1ec3 ai l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp th\u1ef1c hi\u1ec7n. Ch\u00ednh s\u1ef1 nh\u1ea5t qu\u00e1n \u0111\u00f3 l\u00e0 n\u1ec1n t\u1ea3ng \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin \u0111\u1ed1i v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u cao c\u1ea5p.<\/p>\n
\u1ede g\u00f3c \u0111\u1ed9 h\u1ee3p t\u00e1c v\u1edbi doanh nghi\u1ec7p F&B, anh Ti\u1ebfn cho r\u1eb1ng c\u00e1c kh\u00e1ch s\u1ea1n v\u00e0 khu ngh\u1ec9 d\u01b0\u1ee1ng cao c\u1ea5p ng\u00e0y nay c\u0169ng c\u00f3 nh\u1eefng k\u1ef3 v\u1ecdng kh\u00e1c tr\u01b0\u1edbc. H\u1ecd kh\u00f4ng ch\u1ec9 t\u00ecm ki\u1ebfm m\u1ed9t nh\u00e0 cung c\u1ea5p c\u00f3 kh\u1ea3 n\u0103ng cung \u1ee9ng s\u1ea3n ph\u1ea9m \u0111\u1ea1t ti\u00eau chu\u1ea9n, m\u00e0 c\u1ea7n m\u1ed9t \u0111\u1ed1i t\u00e1c hi\u1ec3u m\u00f4 h\u00ecnh v\u1eadn h\u00e0nh c\u1ee7a kh\u00e1ch s\u1ea1n, duy tr\u00ec s\u1ef1 \u1ed5n \u0111\u1ecbnh c\u1ee7a chu\u1ed7i cung \u1ee9ng, minh b\u1ea1ch trong quy tr\u00ecnh v\u00e0 s\u1eb5n s\u00e0ng \u0111\u1ed3ng h\u00e0nh khi ph\u00e1t sinh v\u1ea5n \u0111\u1ec1.<\/p>\n
B\u00ean c\u1ea1nh h\u1ec7 th\u1ed1ng v\u1eadn h\u00e0nh, anh c\u0169ng nh\u1ea5n m\u1ea1nh vai tr\u00f2 c\u1ee7a nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m x\u00fac trong vi\u1ec7c t\u1ea1o n\u00ean m\u1ed9t tr\u1ea3i nghi\u1ec7m \u0111\u00e1ng nh\u1edb. T\u1eeb kinh nghi\u1ec7m t\u1ea1i Regent Taste Studio Singapore v\u00e0 Regent Ph\u00fa Qu\u1ed1c, anh cho r\u1eb1ng m\u1ed9t b\u1eefa \u0103n cao c\u1ea5p kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean b\u1edfi h\u01b0\u01a1ng v\u1ecb, m\u00e0 c\u00f2n l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa kh\u00f4ng gian, \u00e1nh s\u00e1ng, \u00e2m thanh, ngh\u1ec7 thu\u1eadt k\u1ec3 chuy\u1ec7n v\u00e0 c\u00e1ch \u0111\u1ed9i ng\u0169 ph\u1ee5c v\u1ee5 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n
Khi t\u1ea5t c\u1ea3 nh\u1eefng y\u1ebfu t\u1ed1 n\u00e0y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i trong c\u00f9ng m\u1ed9t c\u00e2u chuy\u1ec7n, tr\u1ea3i nghi\u1ec7m \u1ea9m th\u1ef1c v\u01b0\u1ee3t kh\u1ecfi gi\u1edbi h\u1ea1n c\u1ee7a m\u1ed9t b\u1eefa \u0103n \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t h\u00e0nh tr\u00ecnh c\u1ea3m x\u00fac, t\u1ea1o n\u00ean nh\u1eefng d\u1ea5u \u1ea5n l\u00e2u d\u00e0i trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng.<\/p>\n
Nh\u1eefng chia s\u1ebb c\u1ee7a anh Hu\u1ef3nh V\u0103n Ti\u1ebfn c\u0169ng ph\u1ea3n \u00e1nh m\u1ed9t xu h\u01b0\u1edbng ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t trong ng\u00e0nh hospitality: tr\u1ea3i nghi\u1ec7m cao c\u1ea5p kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb m\u1ed9t kho\u1ea3nh kh\u1eafc, m\u00e0 t\u1eeb s\u1ef1 \u0111\u1ed3ng b\u1ed9 c\u1ee7a c\u1ea3 h\u1ec7 th\u1ed1ng. \u0110i\u1ec1u kh\u00e1ch h\u00e0ng ghi nh\u1edb c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u00f3n \u0103n hay m\u1ed9t bu\u1ed5i t\u1ed1i \u0111\u00e1ng nh\u1edb, nh\u01b0ng \u0111i\u1ec1u gi\u1eef h\u1ecd quay tr\u1edf l\u1ea1i l\u1ea1i l\u00e0 ni\u1ec1m tin r\u1eb1ng th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n duy tr\u00ec \u0111\u01b0\u1ee3c c\u00f9ng m\u1ed9t ti\u00eau chu\u1ea9n trong m\u1ed7i l\u1ea7n tr\u1ea3i nghi\u1ec7m.<\/p>\n
Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency mong mu\u1ed1n k\u1ebft n\u1ed1i c\u00e1c chuy\u00ean gia, doanh nghi\u1ec7p v\u00e0 c\u1ed9ng \u0111\u1ed3ng F&B \u0111\u1ec3 c\u00f9ng nh\u00ecn nh\u1eadn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng d\u01b0\u1edbi g\u00f3c \u0111\u1ed9 to\u00e0n di\u1ec7n h\u01a1n. T\u1eeb ch\u1ea5t l\u01b0\u1ee3ng nguy\u00ean li\u1ec7u, v\u1eadn h\u00e0nh, chu\u1ed7i cung \u1ee9ng \u0111\u1ebfn ngh\u1ec7 thu\u1eadt ki\u1ebfn t\u1ea1o c\u1ea3m x\u00fac, ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng t\u1edbi vi\u1ec7c mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n, gi\u00fap doanh nghi\u1ec7p x\u00e2y d\u1ef1ng nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng trong ph\u00e2n kh\u00fac cao c\u1ea5p.<\/p>\n