{"id":49237,"date":"2026-08-11T03:02:13","date_gmt":"2026-08-10T18:02:13","guid":{"rendered":"https:\/\/pacificposts.com\/?p=49237"},"modified":"2026-08-11T03:02:13","modified_gmt":"2026-08-10T18:02:13","slug":"tang-truong-khong-danh-doi-chat-luong-khi-quy-mo-lon-hon-khong-co-nghia-la-doanh-nghiep-tot-hon","status":"publish","type":"post","link":"https:\/\/pacificposts.com\/?p=49237","title":{"rendered":"T\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u00e1nh \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng: Khi quy m\u00f4 l\u1edbn h\u01a1n kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 doanh nghi\u1ec7p t\u1ed1t h\u01a1n."},"content":{"rendered":"

V\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n cao c\u1ea5p, s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 v\u1eadn h\u00e0nh chu\u1ed7i cung \u1ee9ng, Jan Willem cho r\u1eb1ng b\u00e0i to\u00e1n kh\u00f3 nh\u1ea5t khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n, m\u00e0 \u1edf kh\u1ea3 n\u0103ng duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1eddi h\u1ee9a v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi quy m\u00f4. Quan \u0111i\u1ec3m n\u00e0y \u0111\u01b0\u1ee3c \u00f4ng chia s\u1ebb t\u1ea1i The Gastronomy Blueprint \u2013 di\u1ec5n \u0111\u00e0n do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n

Khi n\u00f3i \u0111\u1ebfn m\u1edf r\u1ed9ng doanh nghi\u1ec7p, ng\u01b0\u1eddi ta th\u01b0\u1eddng ngh\u0129 \u0111\u1ebfn vi\u1ec7c t\u0103ng n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, \u0111\u1ea7u t\u01b0 th\u00eam nh\u00e0 m\u00e1y v\u00e0 thi\u1ebft b\u1ecb, ti\u1ebfp c\u1eadn th\u00eam kh\u00e1ch h\u00e0ng hay t\u1ea1o ra doanh thu l\u1edbn h\u01a1n. Nh\u01b0ng sau h\u01a1n 15 n\u0103m l\u00e0m vi\u1ec7c trong c\u00e1c l\u0129nh v\u1ef1c t\u1eeb luxury hospitality \u0111\u1ebfn s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 chu\u1ed7i cung \u1ee9ng, Jan Willem nh\u00ecn nh\u1eadn b\u00e0i to\u00e1n n\u00e0y theo m\u1ed9t c\u00e1ch kh\u00e1c.<\/p>\n

V\u1edbi \u00f4ng, scaling kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 tr\u1edf n\u00ean l\u1edbn h\u01a1n. \u0110\u00f3 l\u00e0 kh\u1ea3 n\u0103ng b\u1ea3o v\u1ec7 nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u00e3 l\u00e0m n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a doanh nghi\u1ec7p ngay t\u1eeb \u0111\u1ea7u.<\/p>\n

M\u1ed9t s\u1ea3n ph\u1ea9m th\u1ee9 m\u1ed9t ngh\u00ecn v\u1eabn ph\u1ea3i c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 s\u1ea3n ph\u1ea9m \u0111\u1ea7u ti\u00ean. M\u1ed9t v\u1ecb kh\u00e1ch th\u1ee9 m\u1ed9t ngh\u00ecn v\u1eabn ph\u1ea3i nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 ch\u0103m s\u00f3c t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi v\u1ecb kh\u00e1ch \u0111\u1ea7u ti\u00ean b\u01b0\u1edbc qua c\u00e1nh c\u1eeda. V\u00e0 quan tr\u1ecdng h\u01a1n, qu\u00e1 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh \u0111\u1ed5i b\u1eb1ng ni\u1ec1m tin m\u00e0 doanh nghi\u1ec7p \u0111\u00e3 x\u00e2y d\u1ef1ng.<\/p>\n

\u0110\u00f3 c\u0169ng l\u00e0 c\u00e1ch Jan Willem ti\u1ebfp c\u1eadn b\u00e0i to\u00e1n “Scaling Without Compromising Quality” \u2013 m\u1edf r\u1ed9ng quy m\u00f4 nh\u01b0ng kh\u00f4ng \u0111\u00e1nh \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng thu\u1ed9c v\u1ec1 ri\u00eang m\u1ed9t b\u1ed9 ph\u1eadn<\/h2>\n

Kinh nghi\u1ec7m trong ng\u00e0nh kh\u00e1ch s\u1ea1n cao c\u1ea5p cho Jan Willem m\u1ed9t g\u00f3c nh\u00ecn r\u00f5 r\u00e0ng v\u1ec1 c\u00e1ch kh\u00e1ch h\u00e0ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

M\u1ed9t v\u1ecb kh\u00e1ch kh\u00f4ng nh\u00ecn nh\u1eadn m\u1ed9t kh\u00e1ch s\u1ea1n ch\u1ec9 qua \u0111i\u1ec3m s\u1ed1 c\u1ee7a b\u1ed9 ph\u1eadn bu\u1ed3ng ph\u00f2ng, chi ph\u00ed b\u1eefa s\u00e1ng hay th\u1eddi gian check-in. H\u1ecd \u0111\u00e1nh gi\u00e1 to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mang l\u1ea1i.<\/p>\n

Trong s\u1ea3n xu\u1ea5t c\u0169ng v\u1eady. Ch\u1ea5t l\u01b0\u1ee3ng kh\u00f4ng b\u1eaft \u0111\u1ea7u khi nguy\u00ean li\u1ec7u b\u01b0\u1edbc v\u00e0o nh\u00e0 m\u00e1y v\u00e0 c\u0169ng kh\u00f4ng k\u1ebft th\u00fac khi s\u1ea3n ph\u1ea9m r\u1eddi kh\u1ecfi d\u00e2y chuy\u1ec1n.<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh t\u1eeb nhi\u1ec1u m\u1eaft x\u00edch: hi\u1ec3u kh\u00e1ch h\u00e0ng, l\u1ef1a ch\u1ecdn nguy\u00ean li\u1ec7u ph\u00f9 h\u1ee3p, x\u00e2y d\u1ef1ng chu\u1ed7i cung \u1ee9ng c\u00f3 kh\u1ea3 n\u0103ng ch\u1ed1ng ch\u1ecbu, ph\u00e1t tri\u1ec3n nh\u1eefng s\u1ea3n ph\u1ea9m m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng th\u1ef1c s\u1ef1 mong mu\u1ed1n, \u0111\u00e0o t\u1ea1o \u0111\u1ed9i ng\u0169 v\u00e0 x\u00e2y d\u1ef1ng nh\u1eefng h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 duy tr\u00ec l\u1eddi h\u1ee9a c\u1ee7a doanh nghi\u1ec7p m\u1ed9t c\u00e1ch nh\u1ea5t qu\u00e1n.<\/p>\n

T\u1eeb g\u00f3c nh\u00ecn \u0111\u00f3, Jan Willem \u0111\u01b0a ra m\u1ed9t nh\u1eadn \u0111\u1ecbnh \u0111\u00e1ng ch\u00fa \u00fd: “A factory produces products. A company produces trust.”<\/p>\n

M\u1ed9t nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t ra s\u1ea3n ph\u1ea9m, nh\u01b0ng m\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1 \u0111ang t\u1ea1o ra ni\u1ec1m tin. M\u1ed7i s\u1ea3n ph\u1ea9m r\u1eddi kh\u1ecfi d\u00e2y chuy\u1ec1n \u0111\u1ec1u l\u00e0 m\u1ed9t l\u1eddi h\u1ee9a \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n \u2013 ho\u1eb7c m\u1ed9t l\u1eddi h\u1ee9a b\u1ecb ph\u00e1 v\u1ee1.<\/p>\n

\u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c CjC Marketing Agency \u0111\u1eb7t ra t\u1ea1i The Gastronomy Blueprint. Th\u00f4ng qua phi\u00ean th\u1ea3o lu\u1eadn v\u1ec1 Brand Identity & Technologies for Ingredient Preservation, ch\u01b0\u01a1ng tr\u00ecnh m\u1edf r\u1ed9ng c\u00e2u chuy\u1ec7n v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng t\u1eeb b\u1ea3n th\u00e2n s\u1ea3n ph\u1ea9m sang nh\u1eefng h\u1ec7 th\u1ed1ng v\u00e0 n\u0103ng l\u1ef1c c\u1ea7n thi\u1ebft \u0111\u1ec3 doanh nghi\u1ec7p duy tr\u00ec gi\u00e1 tr\u1ecb \u0111\u00f3 khi quy m\u00f4 t\u0103ng l\u00ean.<\/p>\n

C\u00f4ng ngh\u1ec7 c\u1ea7n b\u1ea3o v\u1ec7 gi\u00e1 tr\u1ecb do con ng\u01b0\u1eddi t\u1ea1o ra<\/h2>\n

C\u00f9ng v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n nhanh c\u1ee7a c\u00f4ng ngh\u1ec7 v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o, ng\u00e0nh s\u1ea3n xu\u1ea5t \u0111ang \u0111\u1ee9ng tr\u01b0\u1edbc nhi\u1ec1u thay \u0111\u1ed5i v\u1ec1 c\u00e1ch doanh nghi\u1ec7p qu\u1ea3n l\u00fd v\u00e0 t\u1ed1i \u01b0u ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

Jan Willem cho r\u1eb1ng AI c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf c\u1ea1nh tranh quan tr\u1ecdng c\u1ee7a doanh nghi\u1ec7p. C\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 h\u1ed7 tr\u1ee3 d\u1ef1 b\u00e1o nhu c\u1ea7u ch\u00ednh x\u00e1c h\u01a1n, c\u1ea3i thi\u1ec7n forecasting, t\u1ed1i \u01b0u k\u1ebf ho\u1ea1ch s\u1ea3n xu\u1ea5t, gi\u1ea3m l\u00e3ng ph\u00ed, t\u0103ng c\u01b0\u1eddng an to\u00e0n th\u1ef1c ph\u1ea9m v\u00e0 ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng v\u1edbi m\u1ee9c \u0111\u1ed9 nh\u1ea5t qu\u00e1n cao h\u01a1n.<\/p>\n

Tuy nhi\u00ean, \u00f4ng kh\u00f4ng cho r\u1eb1ng c\u00f4ng ngh\u1ec7 s\u1ebd thay th\u1ebf con ng\u01b0\u1eddi.<\/p>\n

Ng\u01b0\u1ee3c l\u1ea1i, gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ngh\u1ec7 n\u1eb1m \u1edf vi\u1ec7c gi\u00fap con ng\u01b0\u1eddi c\u00f3 th\u00eam th\u1eddi gian \u0111\u1ec3 t\u1eadp trung v\u00e0o nh\u1eefng c\u00f4ng vi\u1ec7c m\u00e0 con ng\u01b0\u1eddi th\u1ef1c s\u1ef1 t\u1ea1o ra kh\u00e1c bi\u1ec7t: \u0111\u1ed5i m\u1edbi, \u0111\u00e0o t\u1ea1o, gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7.<\/p>\n

T\u01b0\u01a1ng lai c\u1ee7a ng\u00e0nh s\u1ea3n xu\u1ea5t, theo \u0111\u00f3, s\u1ebd thu\u1ed9c v\u1ec1 nh\u1eefng t\u1ed5 ch\u1ee9c bi\u1ebft k\u1ebft h\u1ee3p gi\u1eefa h\u1ec7 th\u1ed1ng th\u00f4ng minh v\u00e0 nh\u1eefng \u0111\u1ed9i ng\u0169 \u0111\u01b0\u1ee3c trao quy\u1ec1n.<\/p>\n

C\u00f4ng ngh\u1ec7 kh\u00f4ng n\u00ean thay th\u1ebf craftsmanship \u2013 m\u00e0 c\u1ea7n b\u1ea3o v\u1ec7 craftsmanship.<\/p>\n

Ch\u1ea5t l\u01b0\u1ee3ng b\u1ec1n v\u1eefng b\u1eaft \u0111\u1ea7u t\u1eeb v\u0103n h\u00f3a<\/h2>\n

N\u1ebfu c\u00f4ng ngh\u1ec7 gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd quy m\u00f4 v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3, th\u00ec v\u0103n h\u00f3a t\u1ed5 ch\u1ee9c l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c duy tr\u00ec trong d\u00e0i h\u1ea1n hay kh\u00f4ng.<\/p>\n

\u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng b\u00e0i h\u1ecdc l\u1edbn nh\u1ea5t Jan Willem \u0111\u00fac k\u1ebft t\u1eeb h\u00e0nh tr\u00ecnh l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n

Theo \u00f4ng, t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng c\u00f3 r\u1ea5t \u00edt li\u00ean quan \u0111\u1ebfn nh\u1eefng t\u00f2a nh\u00e0 hay thi\u1ebft b\u1ecb m\u00e0 doanh nghi\u1ec7p s\u1edf h\u1eefu. \u0110i\u1ec1u quan tr\u1ecdng h\u01a1n n\u1eb1m \u1edf v\u0103n h\u00f3a m\u00e0 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng b\u00ean trong t\u1ed5 ch\u1ee9c.<\/p>\n

Khi con ng\u01b0\u1eddi c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c tin t\u01b0\u1edfng, \u0111\u01b0\u1ee3c trao quy\u1ec1n v\u00e0 t\u1ef1 h\u00e0o v\u1ec1 nh\u1eefng g\u00ec m\u00ecnh t\u1ea1o ra, ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd d\u1ea7n tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a v\u0103n h\u00f3a thay v\u00ec ch\u1ec9 l\u00e0 m\u1ed9t n\u1ed9i dung \u0111\u01b0\u1ee3c ki\u1ec3m tra.<\/p>\n

Nh\u1eefng doanh nghi\u1ec7p t\u1ed1t kh\u00f4ng x\u00e2y d\u1ef1ng ch\u1ea5t l\u01b0\u1ee3ng ch\u1ec9 b\u1eb1ng c\u00e1c cu\u1ed9c audit. H\u1ecd x\u00e2y d\u1ef1ng ch\u1ea5t l\u01b0\u1ee3ng th\u00f4ng qua tr\u00e1ch nhi\u1ec7m, h\u1ecdc h\u1ecfi li\u00ean t\u1ee5c v\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o th\u1ef1c s\u1ef1 trong c\u00f4ng vi\u1ec7c.<\/p>\n

Sau c\u00f9ng, kh\u00e1ch h\u00e0ng kh\u00f4ng mua quy tr\u00ecnh c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

H\u1ecd mua s\u1ef1 an t\u00e2m. H\u1ecd mua t\u00ednh nh\u1ea5t qu\u00e1n. H\u1ecd mua gi\u00e1 tr\u1ecb t\u01b0\u01a1ng x\u1ee9ng v\u1edbi s\u1ed1 ti\u1ec1n b\u1ecf ra. V\u00e0 h\u1ecd mua s\u1ef1 ch\u1eafc ch\u1eafn r\u1eb1ng m\u1ed7i l\u1ea7n l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p s\u1ebd th\u1ef1c hi\u1ec7n \u0111\u00fang \u0111i\u1ec1u m\u00ecnh \u0111\u00e3 cam k\u1ebft.<\/p>\n

V\u1edbi Jan Willem, \u0111\u00f3 ch\u00ednh l\u00e0 \u00fd ngh\u0129a c\u1ee7a vi\u1ec7c m\u1edf r\u1ed9ng m\u00e0 kh\u00f4ng \u0111\u00e1nh \u0111\u1ed5i ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n

Kh\u00f4ng ph\u1ea3i tr\u1edf n\u00ean l\u1edbn h\u01a1n, m\u00e0 l\u00e0 tr\u1edf n\u00ean t\u1ed1t h\u01a1n.<\/p>\n

Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency \u0111\u01b0a nh\u1eefng v\u1ea5n \u0111\u1ec1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng, c\u00f4ng ngh\u1ec7, con ng\u01b0\u1eddi v\u00e0 n\u0103ng l\u1ef1c v\u1eadn h\u00e0nh v\u00e0o c\u00f9ng m\u1ed9t cu\u1ed9c \u0111\u1ed1i tho\u1ea1i, v\u1edbi s\u1ef1 tham gia c\u1ee7a c\u00e1c chuy\u00ean gia v\u00e0 doanh nghi\u1ec7p trong l\u0129nh v\u1ef1c th\u1ef1c ph\u1ea9m, \u0111\u1ed3 u\u1ed1ng v\u00e0 hospitality. Trong \u0111\u00f3, c\u00e2u chuy\u1ec7n v\u1ec1 scaling kh\u00f4ng ch\u1ec9 \u0111\u01b0\u1ee3c nh\u00ecn t\u1eeb t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng, m\u00e0 c\u00f2n t\u1eeb kh\u1ea3 n\u0103ng duy tr\u00ec nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i khi doanh nghi\u1ec7p b\u01b0\u1edbc sang m\u1ed9t quy m\u00f4 m\u1edbi.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi h\u01a1n 15 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c kh\u00e1ch s\u1ea1n cao c\u1ea5p, s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m v\u00e0 v\u1eadn h\u00e0nh chu\u1ed7i cung \u1ee9ng, Jan Willem cho r\u1eb1ng b\u00e0i to\u00e1n kh\u00f3 nh\u1ea5t khi doanh nghi\u1ec7p m\u1edf r\u1ed9ng kh\u00f4ng n\u1eb1m \u1edf vi\u1ec7c s\u1ea3n xu\u1ea5t nhi\u1ec1u h\u01a1n, m\u00e0 \u1edf kh\u1ea3 n\u0103ng duy tr\u00ec ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 l\u1eddi h\u1ee9a […]<\/p>\n","protected":false},"author":1,"featured_media":49238,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-49237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/49237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=49237"}],"version-history":[{"count":0,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/49237\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/media\/49238"}],"wp:attachment":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=49237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=49237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=49237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}