Theo chia s\u1ebb c\u1ee7a anh Ph\u1ea1m V\u00f5 Minh Thi\u1ec7n \u2013 Food Safety & Quality Auditor, trong b\u1ed1i c\u1ea3nh c\u00e1c th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf ng\u00e0y c\u00e0ng si\u1ebft ch\u1eb7t y\u00eau c\u1ea7u v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng ch\u1ec9 n\u1eb1m \u1edf s\u1ea3n ph\u1ea9m, m\u00e0 c\u00f2n \u1edf kh\u1ea3 n\u0103ng ch\u1ee9ng minh t\u1ea5t c\u1ea3 cam k\u1ebft ph\u00eda sau s\u1ea3n ph\u1ea9m. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng g\u00f3c nh\u00ecn \u0111\u01b0\u1ee3c chia s\u1ebb t\u1ea1i phi\u00ean th\u1ea3o lu\u1eadn \u201cStrategic Packaging & Value Chain Optimisation\u201d thu\u1ed9c The Gastronomy Blueprint \u2013 di\u1ec5n \u0111\u00e0n do CjC Marketing Agency t\u1ed5 ch\u1ee9c v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific, trong khu\u00f4n kh\u1ed5 Vietfood & ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c.<\/p>\n
Khi nh\u1eafc \u0111\u1ebfn xu\u1ea5t kh\u1ea9u, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng t\u1eadp trung v\u00e0o vi\u1ec7c ho\u00e0n thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m ho\u1eb7c \u0111\u1ea7u t\u01b0 cho bao b\u00ec v\u00e0 th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, theo anh Ph\u1ea1m V\u00f5 Minh Thi\u1ec7n, \u0111i\u1ec1u m\u00e0 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb qu\u1ed1c t\u1ebf \u0111\u00e1nh gi\u00e1 \u0111\u1ea7u ti\u00ean l\u1ea1i kh\u00f4ng n\u1eb1m \u1edf h\u01b0\u01a1ng v\u1ecb hay thi\u1ebft k\u1ebf, m\u00e0 \u1edf m\u1ee9c \u0111\u1ed9 tin c\u1eady v\u00e0 minh b\u1ea1ch c\u1ee7a to\u00e0n b\u1ed9 h\u1ec7 th\u1ed1ng ph\u00eda sau s\u1ea3n ph\u1ea9m.<\/p>\n
\u0110\u00f3 c\u0169ng l\u00e0 m\u1ed9t trong nh\u1eefng l\u00fd do CjC Marketing Agency l\u1ef1a ch\u1ecdn ch\u1ee7 \u0111\u1ec1 Strategic Packaging & Value Chain Optimisation cho phi\u00ean th\u1ea3o lu\u1eadn th\u1ee9 ba c\u1ee7a The Gastronomy Blueprint. B\u1edfi \u0111\u1ec3 m\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 b\u01b0\u1edbc ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf, bao b\u00ec, th\u01b0\u01a1ng hi\u1ec7u, ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 chu\u1ed7i cung \u1ee9ng kh\u00f4ng th\u1ec3 t\u1ed3n t\u1ea1i nh\u01b0 nh\u1eefng m\u1eaft x\u00edch ri\u00eang l\u1ebb, m\u00e0 c\u1ea7n \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i b\u1eb1ng m\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u1ee7 n\u0103ng l\u1ef1c k\u1ef9 thu\u1eadt \u0111\u1ec3 t\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u1edbi \u0111\u1ed1i t\u00e1c v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n
Chia s\u1ebb t\u1ea1i di\u1ec5n \u0111\u00e0n, anh Minh Thi\u1ec7n cho bi\u1ebft khi ti\u1ebfp c\u1eadn c\u00e1c chu\u1ed7i b\u00e1n l\u1ebb t\u1ea1i ch\u00e2u \u00c2u hay nh\u1eefng nh\u00e0 nh\u1eadp kh\u1ea9u l\u1edbn, c\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean hi\u1ebfm khi l\u00e0 “s\u1ea3n ph\u1ea9m c\u00f3 ngon kh\u00f4ng”.<\/p>\n
Thay v\u00e0o \u0111\u00f3, h\u1ecd mu\u1ed1n bi\u1ebft nguy\u00ean li\u1ec7u \u0111\u1ebfn t\u1eeb \u0111\u00e2u, \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t nh\u01b0 th\u1ebf n\u00e0o, doanh nghi\u1ec7p x\u1eed l\u00fd ra sao n\u1ebfu x\u1ea3y ra s\u1ef1 c\u1ed1 v\u00e0 li\u1ec7u m\u1ecdi th\u00f4ng tin \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh b\u1eb1ng d\u1eef li\u1ec7u hay kh\u00f4ng.<\/p>\n
Theo anh, ch\u00ednh v\u00ec v\u1eady, c\u00e1c ti\u00eau chu\u1ea9n nh\u01b0 BRCGS c\u1ee7a Hi\u1ec7p H\u1ed9i c\u00e1c nh\u00e0 b\u00e1n l\u1ebb Anh Qu\u1ed1c hay c\u00e1c ti\u00eau chu\u1ea9n t\u01b0\u01a1ng \u0111\u01b0\u01a1ng trong h\u1ec7 th\u1ed1ng c\u00f4ng nh\u1eadn GFSI kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng y\u00eau c\u1ea7u k\u1ef9 thu\u1eadt \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e1nh gi\u00e1 t\u1eeb c\u00e1c nh\u00e0 b\u00e1n l\u1ebb. \u0110\u00f3 l\u00e0 “ng\u00f4n ng\u1eef” gi\u00fap doanh nghi\u1ec7p ch\u1ee9ng minh v\u1edbi nh\u00e0 mua h\u00e0ng r\u1eb1ng nh\u1eefng cam k\u1ebft v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng \u0111\u01b0\u1ee3c th\u00f4ng quan n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd r\u1ee7i ro chu\u1ea9n m\u1ef1c.<\/p>\n
T\u1eeb kinh nghi\u1ec7m l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u doanh nghi\u1ec7p, anh c\u0169ng ch\u1ec9 ra m\u1ed9t th\u1ef1c t\u1ebf kh\u00e1 ph\u1ed5 bi\u1ebfn: nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u1ee7a Vi\u1ec7t Nam c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng t\u1ed1t nh\u01b0ng l\u1ea1i ch\u01b0a chu\u1ea9n b\u1ecb \u0111\u1ea7y \u0111\u1ee7 cho nh\u1eefng c\u00e2u h\u1ecfi ph\u00eda sau s\u1ea3n ph\u1ea9m khi ti\u1ebfp c\u1eadn c\u00e1c nh\u00e0 b\u00e1n l\u1ebb qu\u1ed1c t\u1ebf.<\/p>\n
“Khi c\u00e1c nh\u00e0 mua b\u00e1n l\u1ebb ch\u00e2u \u00e2u \u0111\u1eb7t c\u00e2u h\u1ecfi v\u1ec1 kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c m\u00e0 doanh nghi\u1ec7p l\u00fang t\u00fang trong ph\u1ea3n h\u1ed3i hay n\u1ed9i dung ph\u1ea3n h\u1ed3i ch\u01b0a \u0111\u1ee7 \u0111\u1ed9 tin c\u1eady, th\u01b0\u01a1ng v\u1ee5 g\u1ea7n nh\u01b0 k\u1ebft th\u00fac ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3, d\u00f9 s\u1ea3n ph\u1ea9m ho\u00e0n to\u00e0n \u0111\u1ea1t ti\u00eau chu\u1ea9n.”<\/p>\n
Theo anh Thi\u1ec7n, trong ph\u00e2n kh\u00fac cao c\u1ea5p, ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua kh\u00f4ng ch\u1ec9 tr\u1ea3 ti\u1ec1n cho ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m m\u00e0 c\u00f2n tr\u1ea3 ti\u1ec1n cho s\u1ef1 an t\u00e2m. Ch\u00ednh v\u00ec v\u1eady, kh\u1ea3 n\u0103ng truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, ki\u1ec3m so\u00e1t quy tr\u00ecnh v\u00e0 minh b\u1ea1ch th\u00f4ng tin \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a gi\u00e1 tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u, thay v\u00ec ch\u1ec9 l\u00e0 y\u00eau c\u1ea7u c\u1ee7a b\u1ed9 ph\u1eadn ch\u1ea5t l\u01b0\u1ee3ng.<\/p>\n
M\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c \u0111\u01b0\u1ee3c anh Minh Thi\u1ec7n chia s\u1ebb l\u00e0 vi\u1ec7c \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o nh\u1eefng th\u1ecb tr\u01b0\u1eddng m\u1edbi v\u1edbi c\u00e1c cam k\u1ebft ch\u1ea5t l\u01b0\u1ee3ng y\u00eau c\u1ea7u ri\u00eang bi\u1ec7t li\u00ean quan \u0111\u1ebfn dinh d\u01b0\u1ee1ng hay ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9.<\/p>\n
L\u1ea5y v\u00ed d\u1ee5 v\u1ec1 c\u00e1c tuy\u00ean b\u1ed1 nh\u01b0 thu\u1ea7n chay hay kh\u00f4ng ch\u1ee9a ch\u1ea5t d\u1ecb \u1ee9ng (Vegan, Gluten Free hay Sesame Free), anh cho r\u1eb1ng nhi\u1ec1u doanh nghi\u1ec7p m\u1edbi ch\u1ec9 t\u1eadp trung v\u00e0o c\u00f4ng th\u1ee9c s\u1ea3n ph\u1ea9m m\u00e0 ch\u01b0a ch\u00fa \u00fd \u0111\u1ebfn vi\u1ec7c ki\u1ec3m so\u00e1t to\u00e0n b\u1ed9 chu\u1ed7i s\u1ea3n xu\u1ea5t. Trong khi \u0111\u00f3, t\u1ea1i nhi\u1ec1u th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u, nh\u1eefng tuy\u00ean b\u1ed1 n\u00e0y ch\u1ec9 \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn khi doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ee9ng minh t\u00ednh nh\u1ea5t qu\u00e1n xuy\u00ean su\u1ed1t t\u1eeb nguy\u00ean li\u1ec7u, d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t \u0111\u1ebfn h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd.<\/p>\n
Th\u1ef1c t\u1ebf \u0111\u00e3 c\u00f3 nh\u1eefng tr\u01b0\u1eddng h\u1ee3p s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c d\u00e1n nh\u00e3n ch\u1ee9ng nh\u1eadn BAP hay ASC Vegan \u0111\u1ec3 th\u00e2m nh\u1eadp c\u00e1c k\u00eanh b\u00e1n l\u1ebb cao c\u1ea5p, nh\u01b0ng trong sau qu\u00e1 tr\u00ecnh duy tr\u00ec ch\u1ee9ng nh\u00e2n \u0111\u00e1nh gi\u00e1, nh\u00e0 mua hay nh\u00e0 s\u1edf h\u1eefu ti\u00eau chu\u1ea9n nghi ng\u1edd ph\u00e1t hi\u1ec7n h\u1ec7 th\u1ed1ng truy xu\u1ea5t d\u00e2y chuy\u1ec1n s\u1ea3n xu\u1ea5t ch\u01b0a \u0111\u00e1p \u1ee9ng y\u00eau c\u1ea7u ti\u00eau chu\u1ea9n, khi \u0111\u00f3 nh\u00e0 s\u1ea3n xu\u1ea5t s\u1ebd ph\u1ea3i gi\u1ea3i tr\u00ecnh r\u1ea5t nhi\u1ec1u c\u00e2u h\u1ecfi t\u1eeb c\u00e1c b\u00ean c\u00f3 li\u00ean quan.ki\u1ec3m so\u00e1t. H\u1ec7 qu\u1ea3 c\u00f3 th\u1ec3 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ea5t h\u1ee3p \u0111\u1ed3ng m\u00e0 s\u1ea3n ph\u1ea9m c\u00f2n ph\u1ea3i thu h\u1ed3i kh\u1ecfi th\u1ecb tr\u01b0\u1eddng.<\/p>\n
“Ng\u01b0\u1eddi mua cao c\u1ea5p kh\u00f4ng mua s\u1ea3n ph\u1ea9m, h\u1ecd mua s\u1ef1 ch\u00ednh x\u00e1c c\u1ee7a cam k\u1ebft. Khi ni\u1ec1m tin b\u1ecb ph\u00e1 v\u1ee1 m\u1ed9t l\u1ea7n, kh\u00f4ng m\u1ee9c gi\u00e1 n\u00e0o c\u00f3 th\u1ec3 mua l\u1ea1i \u0111\u01b0\u1ee3c.”<\/p>\n
\u1ede g\u00f3c \u0111\u1ed9 chu\u1ed7i cung \u1ee9ng, anh Minh Thi\u1ec7n c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng r\u1ee7i ro l\u1edbn nh\u1ea5t c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m xu\u1ea5t kh\u1ea9u \u0111\u00f4i khi kh\u00f4ng n\u1eb1m \u1edf nh\u00e0 m\u00e1y s\u1ea3n xu\u1ea5t, m\u00e0 xu\u1ea5t hi\u1ec7n t\u1ea1i nh\u1eefng \u0111i\u1ec3m trung chuy\u1ec3n gi\u1eefa c\u00e1c b\u00ean trong chu\u1ed7i logistics.<\/p>\n
M\u1ed9t s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1ea3n xu\u1ea5t \u0111\u00fang ti\u00eau chu\u1ea9n, nh\u01b0ng n\u1ebfu \u0111i\u1ec1u ki\u1ec7n b\u1ea3o qu\u1ea3n trong kho trung chuy\u1ec3n kh\u00f4ng \u0111\u01b0\u1ee3c ki\u1ec3m so\u00e1t ho\u1eb7c th\u00f4ng tin v\u1ec1 nhi\u1ec7t \u0111\u1ed9, th\u1eddi gian b\u1ea3o qu\u1ea3n kh\u00f4ng \u0111\u01b0\u1ee3c truy\u1ec1n \u0111\u1ea1t \u0111\u1ea7y \u0111\u1ee7, ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c t\u1ebf khi \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n \u0111\u00fang v\u1edbi cam k\u1ebft ban \u0111\u1ea7u.<\/p>\n
Theo anh, doanh nghi\u1ec7p c\u1ea7n x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng qu\u1ea3n tr\u1ecb th\u00f4ng tin xuy\u00ean su\u1ed1t chu\u1ed7i cung \u1ee9ng, t\u1eeb l\u1eadp k\u1ebf ho\u1ea1ch l\u1ea5y m\u1eabu ngay khi x\u00e1c nh\u1eadn l\u1ecbch tr\u00ecnh h\u00e0ng h\u00f3a, chu\u1ea9n h\u00f3a t\u00e0i li\u1ec7u theo t\u1eebng th\u1ecb tr\u01b0\u1eddng cho \u0111\u1ebfn ph\u00e2n quy\u1ec1n x\u1eed l\u00fd ngay khi ph\u00e1t sinh s\u1ef1 c\u1ed1. Ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c d\u00f2ng th\u00f4ng tin c\u0169ng ch\u00ednh l\u00e0 ki\u1ec3m so\u00e1t \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m cu\u1ed1i c\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n
Nh\u1eefng chia s\u1ebb c\u1ee7a anh Ph\u1ea1m V\u00f5 Minh Thi\u1ec7n c\u0169ng cho th\u1ea5y m\u1ed9t xu h\u01b0\u1edbng \u0111ang ng\u00e0y c\u00e0ng r\u00f5 n\u00e9t trong ho\u1ea1t \u0111\u1ed9ng xu\u1ea5t kh\u1ea9u th\u1ef1c ph\u1ea9m: ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n, nh\u01b0ng ni\u1ec1m tin m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quy\u1ebft \u0111\u1ecbnh kh\u1ea3 n\u0103ng c\u1ea1nh tranh d\u00e0i h\u1ea1n. V\u00e0 ni\u1ec1m tin \u1ea5y kh\u00f4ng \u0111\u01b0\u1ee3c t\u1ea1o n\u00ean t\u1eeb m\u1ed9t ch\u1ee9ng nh\u1eadn hay m\u1ed9t b\u1ea3n cam k\u1ebft, m\u00e0 t\u1eeb kh\u1ea3 n\u0103ng doanh nghi\u1ec7p duy tr\u00ec s\u1ef1 minh b\u1ea1ch v\u00e0 nh\u1ea5t qu\u00e1n tr\u00ean to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb.<\/p>\n
Th\u00f4ng qua The Gastronomy Blueprint, CjC Marketing Agency mong mu\u1ed1n m\u1edf ra nh\u1eefng cu\u1ed9c \u0111\u1ed1i tho\u1ea1i v\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 \u0111ang \u0111\u1ecbnh h\u00ecnh n\u0103ng l\u1ef1c c\u1ea1nh tranh c\u1ee7a doanh nghi\u1ec7p F&B Vi\u1ec7t Nam trong b\u1ed1i c\u1ea3nh h\u1ed9i nh\u1eadp. T\u1eeb bao b\u00ec, th\u01b0\u01a1ng hi\u1ec7u, ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ebfn qu\u1ea3n tr\u1ecb chu\u1ed7i cung \u1ee9ng, ch\u01b0\u01a1ng tr\u00ecnh h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c k\u1ebft n\u1ed1i nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n \u0111\u1ec3 doanh nghi\u1ec7p c\u00f3 th\u00eam n\u1ec1n t\u1ea3ng x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb b\u1ec1n v\u1eefng v\u00e0 s\u1eb5n s\u00e0ng \u0111\u01b0a s\u1ea3n ph\u1ea9m Vi\u1ec7t v\u01b0\u01a1n ra th\u1ecb tr\u01b0\u1eddng qu\u1ed1c t\u1ebf.<\/p>\n