Trong khu\u00f4n kh\u1ed5 The Gastronomy Blueprint \u2013 h\u1ed9i th\u1ea3o chuy\u00ean ng\u00e0nh do CjC Marketing Agency ph\u00e1t tri\u1ec3n, v\u1edbi s\u1ef1 \u0111\u1ed3ng h\u00e0nh c\u1ee7a Italian Atelier Asia-Pacific trong vai tr\u00f2 Official Content Partner, di\u1ec5n ra t\u1ea1i Vietfood & Beverage \u2013 ProPack Vietnam 2026 do VINEXAD t\u1ed5 ch\u1ee9c, phi\u00ean th\u1ea3o lu\u1eadn \u201cNgh\u1ec7 thu\u1eadt Bao b\u00ec & T\u1ed1i \u01b0u h\u00f3a Chu\u1ed7i Gi\u00e1 tr\u1ecb\u201d \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c ti\u1ec5n v\u1ec1 vai tr\u00f2 c\u1ee7a bao b\u00ec, h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng gi\u00e1 tr\u1ecb cho m\u1ed9t s\u1ea3n ph\u1ea9m tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n \u0111\u1ea1i.<\/p>\n
\u0110\u1ed3ng h\u00e0nh c\u00f9ng phi\u00ean th\u1ea3o lu\u1eadn, anh Thu\u1eadt V\u00f5 \u2013 Product Photographer t\u1ea1i Ph\u00ea La \u2013 mang \u0111\u1ebfn g\u00f3c nh\u00ecn t\u1eeb th\u1ef1c ti\u1ec5n x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m trong m\u00f4i tr\u01b0\u1eddng s\u1ed1, n\u01a1i ng\u01b0\u1eddi ti\u00eau d\u00f9ng ng\u00e0y c\u00e0ng c\u00f3 \u00edt th\u1eddi gian \u0111\u1ec3 ch\u00fa \u00fd \u0111\u1ebfn m\u1ed9t s\u1ea3n ph\u1ea9m gi\u1eefa h\u00e0ng tr\u0103m l\u1ef1a ch\u1ecdn xu\u1ea5t hi\u1ec7n m\u1ed7i ng\u00e0y tr\u00ean c\u00e1c s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n
N\u1ebfu tr\u01b0\u1edbc \u0111\u00e2y kho\u1ea3nh kh\u1eafc ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebfp x\u00fac v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m th\u01b0\u1eddng b\u1eaft \u0111\u1ea7u t\u1eeb k\u1ec7 h\u00e0ng, ng\u00e0y nay \u0111i\u1ec3m ch\u1ea1m \u1ea5y c\u00f3 th\u1ec3 xu\u1ea5t hi\u1ec7n ngay tr\u00ean m\u00e0n h\u00ecnh \u0111i\u1ec7n tho\u1ea1i. Ng\u01b0\u1eddi d\u00f9ng kh\u00f4ng th\u1ec3 tr\u1ef1c ti\u1ebfp c\u1ea7m, ch\u1ea1m, ng\u1eedi hay n\u1ebfm s\u1ea3n ph\u1ea9m tr\u01b0\u1edbc khi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh. V\u00ec v\u1eady, h\u00ecnh \u1ea3nh tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 \u0111\u1ea7u ti\u00ean gi\u00fap s\u1ea3n ph\u1ea9m c\u00f3 c\u01a1 h\u1ed9i \u0111\u01b0\u1ee3c ch\u00fa \u00fd v\u00e0 kh\u00e1m ph\u00e1.<\/p>\n
Theo anh Thu\u1eadt V\u00f5, th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t khi \u0111\u01b0a m\u1ed9t s\u1ea3n ph\u1ea9m t\u1eeb tr\u1ea3i nghi\u1ec7m v\u1eadt l\u00fd l\u00ean m\u00f4i tr\u01b0\u1eddng s\u1ed1 n\u1eb1m \u1edf s\u1ef1 \u0111\u1ee9t g\u00e3y v\u1ec1 c\u1ea3m x\u00fac. M\u1ed9t bao b\u00ec c\u00f3 th\u1ec3 t\u1ea1o c\u1ea3m gi\u00e1c r\u1ea5t kh\u00e1c bi\u1ec7t khi \u0111\u01b0\u1ee3c c\u1ea7m tr\u00ean tay, nh\u01b0ng khi xu\u1ea5t hi\u1ec7n d\u01b0\u1edbi d\u1ea1ng h\u00ecnh \u1ea3nh hai chi\u1ec1u, nh\u1eefng c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t li\u1ec7u v\u00e0 \u0111\u1ed9 tinh x\u1ea3o r\u1ea5t d\u1ec5 b\u1ecb gi\u1ea3m \u0111i n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c x\u1eed l\u00fd ph\u00f9 h\u1ee3p.<\/p>\n
\u0110\u00f3 c\u0169ng l\u00e0 l\u00fd do h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c ghi l\u1ea1i m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1eb9p. B\u1ee9c \u1ea3nh c\u1ea7n \u0111\u1eb7t s\u1ea3n ph\u1ea9m v\u00e0o \u0111\u00fang b\u1ed1i c\u1ea3nh k\u1ec3 chuy\u1ec7n, thay v\u00ec \u0111\u1ec3 bao b\u00ec \u0111\u1ee9ng \u0111\u1ed9c l\u1eadp v\u00e0 t\u00e1ch kh\u1ecfi tinh th\u1ea7n m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i. Khi s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c \u0111\u1eb7t trong m\u1ed9t storytelling context ph\u00f9 h\u1ee3p, h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 gi\u00fap ng\u01b0\u1eddi xem h\u00ecnh dung r\u00f5 h\u01a1n v\u1ec1 tr\u1ea3i nghi\u1ec7m m\u00e0 s\u1ea3n ph\u1ea9m mu\u1ed1n mang \u0111\u1ebfn.<\/p>\n
Trong qu\u00e1 tr\u00ecnh \u0111\u00f3, \u00e1nh s\u00e1ng tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng \u0111\u1ec3 k\u00edch ho\u1ea1t ch\u1ea5t li\u1ec7u v\u00e0 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng chi ti\u1ebft m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 tr\u1ef1c ti\u1ebfp ch\u1ea1m v\u00e0o. Nh\u1eefng k\u1ef9 thu\u1eadt nh\u01b0 ch\u1ee5p macro hay c\u00e1ch x\u1eed l\u00fd \u00e1nh s\u00e1ng ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 gi\u00fap l\u00e0m r\u00f5 c\u00e1c chi ti\u1ebft nh\u01b0 \u00e9p kim, d\u1eadp n\u1ed5i hay b\u1ec1 m\u1eb7t gi\u1ea5y, t\u1eeb \u0111\u00f3 b\u00f9 \u0111\u1eafp ph\u1ea7n n\u00e0o cho kho\u1ea3ng c\u00e1ch gi\u1eefa tr\u1ea3i nghi\u1ec7m c\u1ea7m n\u1eafm th\u1ef1c t\u1ebf v\u00e0 tr\u1ea3i nghi\u1ec7m quan s\u00e1t qua m\u00e0n h\u00ecnh.<\/p>\n
B\u00ean c\u1ea1nh \u00e1nh s\u00e1ng v\u00e0 ch\u1ea5t li\u1ec7u, mood & tone c\u0169ng g\u00f3p ph\u1ea7n quy\u1ebft \u0111\u1ecbnh c\u00e1ch m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn trong m\u00f4i tr\u01b0\u1eddng s\u1ed1. M\u1ed9t h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00f4ng ch\u1ec9 c\u1ea7n cho ng\u01b0\u1eddi xem th\u1ea5y s\u1ea3n ph\u1ea9m tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00f4ng kh\u00ed ri\u00eang, gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c tinh th\u1ea7n v\u00e0 \u0111\u1ecbnh v\u1ecb m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n truy\u1ec1n t\u1ea3i.<\/p>\n
Theo g\u00f3c nh\u00ecn c\u1ee7a anh Thu\u1eadt V\u00f5, s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa \u00e1nh s\u00e1ng, texture v\u00e0 mood & tone ch\u00ednh l\u00e0 c\u00e1ch \u0111\u1ec3 m\u1ed9t h\u00ecnh \u1ea3nh v\u01b0\u1ee3t ra kh\u1ecfi ph\u1ea1m vi c\u1ee7a m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p s\u1ea3n ph\u1ea9m th\u00f4ng th\u01b0\u1eddng. \u00c1nh s\u00e1ng gi\u00fap s\u1ea3n ph\u1ea9m tr\u1edf n\u00ean s\u1ed1ng \u0111\u1ed9ng v\u00e0 ch\u00e2n th\u1ef1c h\u01a1n, trong khi mood & tone g\u00f3p ph\u1ea7n \u0111\u01b0a s\u1ea3n ph\u1ea9m v\u00e0o m\u1ed9t th\u1ebf gi\u1edbi h\u00ecnh \u1ea3nh c\u00f3 t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 c\u00e2u chuy\u1ec7n ri\u00eang.<\/p>\n
\u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00fd ngh\u0129a v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111ang x\u00e2y d\u1ef1ng h\u00ecnh \u1ea3nh premium. S\u1ef1 cao c\u1ea5p kh\u00f4ng nh\u1ea5t thi\u1ebft \u0111\u1ebfn t\u1eeb vi\u1ec7c h\u00ecnh \u1ea3nh ph\u1ea3i c\u1ea7u k\u1ef3 hay qu\u00e1 b\u00f3ng b\u1ea9y, m\u00e0 n\u1eb1m \u1edf kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t t\u1eebng chi ti\u1ebft v\u00e0 t\u1ea1o ra m\u1ed9t tr\u1ea3i nghi\u1ec7m th\u1ecb gi\u00e1c nh\u1ea5t qu\u00e1n. Khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng th\u1ec3 tr\u1ef1c ti\u1ebfp c\u1ea7m s\u1ea3n ph\u1ea9m tr\u00ean tay, ch\u00ednh h\u00ecnh \u1ea3nh tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u truy\u1ec1n t\u1ea3i ph\u1ea7n n\u00e0o c\u1ea3m gi\u00e1c v\u1ec1 ch\u1ea5t li\u1ec7u, s\u1ef1 tinh x\u1ea3o v\u00e0 gi\u00e1 tr\u1ecb m\u00e0 s\u1ea3n ph\u1ea9m s\u1edf h\u1eefu.<\/p>\n
Nh\u1eefng chia s\u1ebb c\u1ee7a anh Thu\u1eadt V\u00f5 g\u00f3p ph\u1ea7n m\u1edf r\u1ed9ng c\u00e1ch nh\u00ecn v\u1ec1 vai tr\u00f2 c\u1ee7a h\u00ecnh \u1ea3nh trong chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a m\u1ed9t s\u1ea3n ph\u1ea9m. N\u1ebfu bao b\u00ec l\u00e0 n\u01a1i th\u01b0\u01a1ng hi\u1ec7u b\u1eaft \u0111\u1ea7u cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong kh\u00f4ng gian v\u1eadt l\u00fd, th\u00ec h\u00ecnh \u1ea3nh c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u ti\u1ebfp t\u1ee5c cu\u1ed9c tr\u00f2 chuy\u1ec7n \u1ea5y tr\u00ean n\u1ec1n t\u1ea3ng s\u1ed1, n\u01a1i s\u1ef1 ch\u00fa \u00fd ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ng\u1eafn ng\u1ee7i v\u00e0 c\u1ea1nh tranh.<\/p>\n
S\u1ef1 tham gia c\u1ee7a anh Thu\u1eadt V\u00f5 mang \u0111\u1ebfn cho The Gastronomy Blueprint g\u00f3c nh\u00ecn t\u1eeb th\u1ef1c ti\u1ec5n nhi\u1ebfp \u1ea3nh s\u1ea3n ph\u1ea9m, \u0111\u1ed3ng th\u1eddi cho th\u1ea5y m\u1ed1i li\u00ean h\u1ec7 ng\u00e0y c\u00e0ng ch\u1eb7t ch\u1ebd gi\u1eefa bao b\u00ec, h\u00ecnh \u1ea3nh v\u00e0 tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng m\u00e0 s\u1ea3n ph\u1ea9m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c nh\u00ecn th\u1ea5y h\u00e0ng tr\u0103m l\u1ea7n tr\u01b0\u1edbc khi \u0111\u01b0\u1ee3c c\u1ea7m l\u00ean, c\u00e1ch m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u l\u1ef1a ch\u1ecdn k\u1ec3 c\u00e2u chuy\u1ec7n b\u1eb1ng h\u00ecnh \u1ea3nh c\u0169ng tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng trong h\u00e0nh tr\u00ecnh t\u1ea1o d\u1ef1ng gi\u00e1 tr\u1ecb.<\/p>\n
Italian Atelier Asia-Pacific v\u00e0 CjC Marketing Agency tr\u00e2n tr\u1ecdng c\u1ea3m \u01a1n anh Thu\u1eadt V\u00f5 \u0111\u00e3 \u0111\u1ed3ng h\u00e0nh c\u00f9ng The Gastronomy Blueprint, d\u00e0nh th\u1eddi gian chia s\u1ebb nh\u1eefng g\u00f3c nh\u00ecn th\u1ef1c t\u1ebf v\u1ec1 nhi\u1ebfp \u1ea3nh s\u1ea3n ph\u1ea9m, h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1ch \u0111\u01b0a tr\u1ea3i nghi\u1ec7m v\u1eadt l\u00fd c\u1ee7a s\u1ea3n ph\u1ea9m l\u00ean n\u1ec1n t\u1ea3ng s\u1ed1. Ban T\u1ed5 ch\u1ee9c hy v\u1ecdng s\u1ebd ti\u1ebfp t\u1ee5c c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ed3ng h\u00e0nh c\u00f9ng anh Thu\u1eadt V\u00f5 trong nh\u1eefng di\u1ec5n \u0111\u00e0n chuy\u00ean ng\u00e0nh s\u1eafp t\u1edbi.<\/p>\n