{"id":824,"date":"2024-04-09T12:57:00","date_gmt":"2024-04-09T03:57:00","guid":{"rendered":"https:\/\/pacificposts.com\/?p=824"},"modified":"2024-06-30T20:52:06","modified_gmt":"2024-06-30T11:52:06","slug":"spd-new-campaign-launch-look-beyond-their-disabilities-focus-on-their-abilities","status":"publish","type":"post","link":"https:\/\/pacificposts.com\/?p=824","title":{"rendered":"SPD New Campaign Launch: Look Beyond Their Disabilities, Focus on Their Abilities"},"content":{"rendered":"<p>In an initiative to spur the employment of persons with disabilities (PwDs) in Singapore, SPD has launched a compelling video campaign.<\/p>\n<div style=\"width: 100%;height: 100%;padding: 16px\">\n<iframe loading=\"lazy\" title=\"A True Story: That one time I interviewed a CEO\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/K6te-XriYLw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div>\n<p><b>Singapore, 09 April 2024<\/b> \u2013 In an initiative to spur the employment of persons with disabilities (PwDs)<br \/>\nin Singapore, SPD has launched a compelling video campaign.\n<\/p>\n<p>Employment is not only a means to financial independence for PwDs, but it also empowers them with<br \/>\nthe dignity they derive from their economic contributions. With fast changing business environments,<br \/>\nthere is a risk that PwDs may be left behind. Hence, the need to address misconceptions and create<br \/>\nmeaningful employment opportunities for PwDs has never been more pressing.\n<\/p>\n<h2>About SPD Contact Centre<br \/>\n<\/h2>\n<p>Set up in 2022, the SPD Contact Centre provides training and employment opportunities for PwDs in<br \/>\nthe contact centre industry. Clients can outsource administrative work, including call management,<br \/>\ne-mail management, live chat support, telesurvey and telemarketing, data entry, and more. Over 800<br \/>\nsuch inquiries are tended to annually.\n<\/p>\n<p>The centre is managed by industry veterans who are passionate about imparting knowledge and<br \/>\nmentoring PwDs under their charge. Each staff with disabilities receives up to 60 hours of training<br \/>\nbefore taking on the job, with ongoing refresher courses to continuously enhance and update<br \/>\ntheir skills.\n<\/p>\n<p>By extending opportunities to this untapped reservoir of talent, SPD Contact Centre strives to dispel<br \/>\npreconceived notions surrounding employees with physical or cognitive limitations.\n<\/p>\n<h2>Breaking Away from the Norm<br \/>\n<\/h2>\n<p>In a twist on the status quo, the campaign video turned the usual societal dynamic on its head by<br \/>\nconferring authority to the employee. \u201cSo do you ever regret hiring me?\u201d Athirah, an employee at the<br \/>\nSPD Contact Centre, playfully asks.\n<\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/vritimes-public.s3.ap-southeast-1.amazonaws.com\/production\/60fbe1f460387978069eb26378811f35f3ba817e0c1e368747173f38ec9a2e55\/Header.jpg\" alt=\"Image\" \/><\/p>\n<p>The light-hearted conversation surrounding a controversial topic displayed the customer service<br \/>\nassociate\u2019s skilled eloquence, while VITAL (Ministry of Finance) Chief Executive Dennis Lui, offered<br \/>\ntruthful insights from the perspective of an employer.\n<\/p>\n<p>\u201cI think many employers focus on what the PwDs cannot do, rather than what they can do. But in<br \/>\nreality, all of us are unique individuals with great talents and we can bring a lot to the table,\u201d<br \/>\nMr Lui explained.\n<\/p>\n<h2>Excellence Personified<br \/>\n<\/h2>\n<p>Athirah is an example of one such talent discovered at SPD Contact Centre. Born with low vision due<br \/>\nto Retinitis Pigmentosa, she plays a pivotal role in supporting e-mail queries from stakeholders across<br \/>\nover 100 ministries, as part of the VITAL pilot project.\n<\/p>\n<p>To complete daily to-do lists, Athirah leverages alternative methods and assistive technology to<br \/>\nperform tasks with precision and efficiency.\n<\/p>\n<p>\u201cI feel happy because this [campaign video] gives the opportunity to educate people, to show that<br \/>\npersons with disabilities can also work in the customer service industry, and at the same time shows<br \/>\nhow we can overcome our challenges when we are doing our day-to-day jobs,\u201d Athirah expressed.\n<\/p>\n<p>\u201cThis year we were awarded the Enabling Mark platinum label, which is a really, really important<br \/>\nrecognition for VITAL. And that is something we want to continue into the new year and continue to<br \/>\namplify this message of inclusive hiring and hopefully encourage other organisations as well,\u201d added<br \/>\nMs Jacyn Kang, Senior Manager, Corporate Planning (Corporate Communications) at VITAL.\n<\/p>\n<p>For more information about the campaign, members of the public can visit the website:<br \/>\n<a href=\"https:\/\/www.spd.org.sg\/spd-contact-centre\/\">https:\/\/www.spd.org.sg\/spd-contact-centre\/<\/a>.\n<\/p>\n<p>Watch the full video here: <a href=\"https:\/\/www.youtube.com\/watch?v=K6te-XriYLw\">https:\/\/www.youtube.com\/watch?v=K6te-XriYLw<\/a>.\n<\/p>\n<p>###<br \/>\n<br \/>SPD Contact Centre is located at Enabling Village, 20 Lengkok Bahru, Singapore 159053.\n<\/p>\n<p>For more information, please visit:<br \/>\n<br \/>Instagram: @spdsingapore<br \/>\n<br \/>Facebook: @SPDSingapore<br \/>\n<br \/>Website: https:\/\/www.spd.org.sg\/.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In an initiative to spur the employment of persons with disabilities (PwDs) in Singapore, SPD has launched a compelling video campaign. Singapore, 09 April 2024 \u2013 In an initiative to spur the employment of persons with disabilities (PwDs) in Singapore, SPD has launched a compelling video campaign. Employment is not only a means to financial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":826,"comment_status":"close","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-singapore"],"_links":{"self":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/824","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=824"}],"version-history":[{"count":1,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/824\/revisions"}],"predecessor-version":[{"id":825,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/posts\/824\/revisions\/825"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=\/wp\/v2\/media\/826"}],"wp:attachment":[{"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=824"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=824"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pacificposts.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=824"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}